Customer Stories

"I just wanted to send you a note about your company. Every time I called, I got someone on the phone and my questions were answered. Your company does something that we don't even do well (something we need to do better) - you deliver what you promised. All of the website training has been sent to me like clockwork, just like you said it would be. You have a GREAT company."

John Lewis

The Landmark Mortgage Group

Louisville, KY

Why Not CRM?

Looking for Customer Relationship Management (CRM) software for your business? We're big fans of the Customer Relationship Management philosophy and have seen what it can do to help businesses grow and succeed. But, there's something you should know about CRM software. For years CRM software companies have made big promises. And for years, they've missed the mark.

CRM software has been a big disappointment... especially for entrepreneurs and small businesses. Why, you ask?

  • CRM software is old technology invented decades ago -- it's inadequate for today's small business
  • CRM software was originally created for very large businesses, not entrepreneurs
  • CRM software for "small business" isn't much more than contact management & lead tracking -- nothing 'active' or 'automated' about it (critical points for a small business trying to grow without having to hire more staff to make it happen)
  • CRM software has an extremely (and embarrassingly) high failure rate -- and small businesses don't have the time or resources to 'make it work'

Basically, CRM software has failed to live up to the Customer Relationship Management philosophy and what it was supposed to be. And unfortunately, small business owners have thrown countless dollars away on “miracle” CRM solutions that amounted to little more than frustration & additional headaches!

Today's small business needs something that goes WAY beyond CRM software. If you want to grow your business instead of just manage it, then you need eMarketing software.

 

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