Leader in eMarketing Software for Entrepreneurs Aligns Company and Product in a Single, Unified Brand Name

PHOENIX, AZ (April 16, 2008)—Infusion Software, the leader in eMarketing software for entrepreneurs, today announced the company has changed its name to Infusionsoft. The company’s leading web-based software, formerly known as Infusion CRM, will now be known as Infusionsoft.

“Our new corporate identity represents a brand unification and better reflects our expanded mission--to revolutionize the way entrepreneurs grow their small businesses using automated online and offline methods and follow-up throughout the lifecycle of a customer,” said Clate Mask, President and CEO of Infusionsoft. "With the rapid growth of our customer base and channel partners, now is the right time to capitalize on Infusionsoft's momentum."

Infusionsoft offers the only eMarketing software designed for entrepreneurs that enables them to convert more leads into customers automatically. With Infusionsoft, these small businesses are able to automatically nurture prospects and customers until they are ready to buy. The hands-free automation technology inside Infusionsoft executes what would otherwise be complex, marketing sequences empower entrepreneurs to grow their businesses without having to grow staff.

“Until now, small businesses have only had CRM, or separate, incompatible software as the only option when it comes to marketing to new and existing customers. Infusionsoft does a lot more than just ‘manage customers and contacts,’” said Mask. “We provide a way for the entrepreneur to grow his business by automating his marketing to prospects and customers and turning his website into a do-it-yourself lead capture and lead nurturing engine, at a price that makes sense. What it comes down to is growth--that’s what small businesses really want.”

Launched in 2001, Infusionsoft was founded by Scott Martineau as a custom software provider to small business marketers. Today, Infusionsoft counts thousands of entrepreneurs with 2-75 employees as users.

The company’s website URL remains the same at www.infusionsoft.com.

Along with the name change, Infusionsoft has updated its corporate identity including changes to its website found at: www.infusionsoft.com. Reporters and editors are encouraged to visit Infusionsoft’s new press site for downloadable artwork of Infusionsoft's new corporate logo.

About Infusionsoft
Infusionsoft, the leader in eMarketing software for entrepreneurs, is revolutionizing the way small businesses grow. There are 10 million small businesses in America that need an easy-to-use, affordable, powerful software solution that increases sales while freeing up their time. The company’s eMarketing software answers that need by helping entrepreneurs automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. The privately-held, Inc 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures. For more information, visit www.infusionsoft.com.

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