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Revolution Tour
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Get in on the latest and greatest in marketing. Infusionsoft experts are making their way to a city near you. In a powerful 4 hour "mini-conference" you'll discover marketing techniques that could add thousands, even millions, of dollars to your bottom line!
Upcoming events:
- 11/25 - Salt Lake City, UT
- 12/9 - Phoenix, AZ
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Thank you for taking an interest in "The Vault." We hope you find this issue filled with valuable information, tips, and resources for helping you grow your business. Because this is a monthly newsletter, we have provided you with links to additional Infusionsoft marketing resources at the bottom of the page. Hope you enjoy! |
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Marketing Tip
Lure Prospects with Free Information
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There are two primary ways to get leads – push marketing and pull marketing.
A push strategy consists of pushing your message to the market through advertising and direct response campaigns. A pull strategy involves pulling prospects to you through PR, free content, word of mouth, and referral programs.
Both methods can drive excellent response rates, especially when used in tandem, but in a down economy, pull tactics are particularly effective. Why? Because right now, prospects are carefully managing their budgets and don’t want to be “sold” to. Instead, they want access to valuable information that will help them make the right choice about where to spend their money.
So to best way to leverage the current market to your advantage is to make your website an oasis of knowledge that will pull prospects to you. It will pay off!
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Message from the President
Do Something Amazing
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You know, I really hate to beat a dead horse, but it seems every time I turn around, someone else is talking about the devastation of the economy. If you're listening to the constant noise of the economic crisis, you probably feel a little uncertain about your business. But for those who truly understand the power of follow-up marketing, you should view the current economic situation as a great opportunity!
You see, the old era, the old ways of doing things is over. Old advertising tricks will no longer work. Cold calling is becoming less and less profitable. What worked yesterday is not going to work tomorrow. And that has never been more evident than right now.
But you're not hindered by "old" methods. The one thing that will continue to make a difference and help you fly through this challenging time is your follow-up marketing. As you repeatedly connect with your customers and prospects, you will continue to grow your business. Even when others are letting go of employees or shutting their doors.
Don't let the economy be a pain point for you. Let others worry and panic. You are a marketer, and there has never been a better time for you to grow your business than now!
Clate Mask, President of Infusionsoft
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Special Partner Event
How to Raise Funds During an Economic Crisis
2/26 – 2/27 Orlando & 3/26 – 3/27 Fort Lauderdale
Ignore the doom and gloom. This may be the best time in recent history to raise all the funding you need to build your business. John Hastie, a corporate insider who has raised nearly 100 million dollars in good times and bad, is revealing his insider secrets to a limited number of people.
Register now for an exclusive Infusionsoft user offer! |
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