Are all of your emails reaching your subscribers' inboxes?
If your answer is along the lines of “I have no idea,” then this webinar is for you. According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Join James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social on September 5, at 10AM PT (1PM ET) for part one of our two-part live webinar series, “The Path to the Inbox.” In this webinar, you'll learn how to navigate the “long and winding” road of the email inbox. We'll provide tips and tricks to give your email marketing messages the best possible chance to reach your subscribers' inbox.
James Thompson is the Email Systems Manager at Infusionsoft, managing both the technology and email compliance aspects of Infusionsoft's email infrastructure. He has been professionally involved in the email industry for nearly six years. During that time, he has gained vast experience and understanding in what makes an email marketer successful in today's email marketing environment, drawing on his understanding of the technology that drives excellent deliverability as well as the appropriate marketing practices to compliment state-of-the-art email systems most legitimate ESP's provide today.
Tom Sather is Return Path's Senior Director of Email Research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He regularly takes deep dives into our terabytes of data to unearth actionable strategies that marketers can use to increase their email ROI. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom's previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T, and GTE.
DJ Waldow is an email marketing consultant, writer, blogger, speaker, and co-author of The Rebel's Guide to Email Marketing. He is the founder and CEO of Waldow Social, a company that helps clients take email marketing to the next level. DJ has spent nearly 7 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the “best practice” rules. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.”
About Return Path
Return Path is the worldwide leader in email intelligence. We work to ensure that only the emails your customers want and expect reach the inbox. We can help you build better relationships with your subscribers, improve your sending reputation, and optimize your email ROI -- while reducing your brand's exposure to phishing, spoofing, and other malicious attacks.
About Waldow Social
Email means business. A lot of companies will deliver your email. Waldow Social ensures they get opened and acted upon. We create opportunities for social engagement and community development through a fresh approach to email marketing: we “bake” social media in to your messages to compel a response, and build the relationships that matter most.
About Infusionsoft
Infusionsoft provides an all-in-one sales and marketing software for small businesses. Its Web-based solution helps small businesses automatically market to get more customers, grow sales and save time. The privately held, five-time Inc. 500/5000 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital.