When Julie couldn't find an aisle runner she loved while planning her wedding, she did what many entrepreneurs do: she created her own solution.
The Original Runner Company quickly gained national prominence among media and celebrities for their unique non-slip, high-quality aisle runner designs. But with a “system” that consisted of index cards stored in a box, Julie needed a better way to communicate with brides-to-be throughout the long sales cycle.
With Infusionsoft, business is now bliss. Automated nurture campaigns trigger once a prospect has requested a quote, leading to a 60% boost in conversions. And, there's no more rifling through boxes to find information—the centralized CRM makes each contact's history easily accessible. With her leads taken care of, Julie and her team can focus on designing her clients' happily ever afters.