Lifecycle Marketing

Creating a sales and marketing strategy for a small business can be daunting. Infusionsoft's Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers. Lifecycle Marketing was developed by a team of sales and marketing experts at Infusionsoft, and has helped thousands of small businesses achieve success. When put into action, Lifecycle Marketing will help you grow sales and give you more time to focus on the things you love.

  • The Attract phase will help you clarify who your best customers are, identify what they need and understand how to connect with them.

    See how to Attract
  • The Sell phase helps you to create content that connects with your customers and guides them along the buying process.

    See how to Sell
  • In the Wow phase, you'll learn how to anticipate your customers' needs, go the extra mile and deliver more than what you promised.

    See how to Wow

What small business owners are saying:

  • “We give them value and they pay us with their email address by requesting a free resource or signing up for a free event.“

    – Casey Graham, The Rocket Company
  • “We put e-Books together to give our customers something of value. It shows that we care about the things that are important to them so that they’ll, in turn, care about us.”

    – Chris & Debbie Burris, Owners, Arizona Video Studio
  • “I realized that if I provide upsells that actually are going to make [customers’ lives] better, then it makes sense in the long run. I’m actually doing them a disservice if I don’t make the upsell.“

    – Jacki Tait, Founder, Strong Single Mom Network

Find out how you can attract, sell and wow customers with the free Small Business Sales and Marketing Scorecard

Sample Scorecard