Consumers have access to more information than ever before. They're doing their research before they make decisions, and they're paying more attention to price and value. Studies show that 82% of consumers research a product before they buy.*
Perception of value plays a vital role in purchase decisions. Savvy small business owners know that the experiences and interactions that consumers have with brands shape their decisions to buy (or keep looking). Often times, these experiences begin before a consumer even realizes that they have a need. One of the most effective things small business owners can do is develop a promotional strategy that positions their products or services as the obvious choice when customers are ready to buy.
*North American Technographics® Consumer Deep Dive survey
Getting Started with Your Sell Strategy
Sell, the second phase in Lifecycle Marketing, involves three unique stages: