Let’s face it, most consumers aren’t actively looking for your company’s name. More often than not, they’re looking for a solution that satisfies a particular need they have, and will discover you either by accident or because you have a great strategy in place that attracts new website visitors.
Getting Started with Your Attract Strategy
Attract is the first phase in the Lifecycle Marketing model, which is comprised of three key stages:
- Knowing Your Target
- Attract Interest
- Collect Leads