Infusionsoft Guide to Sales and Marketing

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What You’ll Learn:

  • The five stages of your customer's buying cycle
  • Evaluating a lead's “BANT”: budget, authority, need and timeline
  • Visualizing your campaign
  • Tying it all together into a 90-day marketing plan

A Top-to-Bottom Guide to Sales and Marketing

Do a search and you'll find hundreds of e-books focusing on one aspect or another of small business sales and marketing. But how many really provide a comprehensive overview of all the elements that tie together to create a solid plan?

Author and social relationship coach Adam Metz dives into the most important core concepts you need to know to make informed decisions about how you can create—and grow—revenue in your business.


About the Author

Adam Metz
VP of Business Development, The Social Concept

Adam Metz is the author of Amazon #1 best-seller (internet marketing, advertising) “The Social Customer.” Metz is the VP of Business Development at The Social Concept, an executive coaching firm.

The Social Concept's customer community, at has nearly 1,500 members, and offers a no-cost training course on social customer relationship management.