Infusionsoft helps us keep email marketing relevant to the recipient. In turn we are converting more prospects into clients and seeing clients come back again and again.
Jennifer Bourn
Bourn Creative
Event Promotion
Jim Hawthorn is the owner of Hawthorn Design & Landscape, an established Colorado-based landscaping company. Jim knows that to attract new customers in the current business environment, he needs to do more than just run ads in the local newspaper.
Jim knows he needs to attract leads with free valuable information. He decides to host a spring planting workshop for existing prospects and customers to sell plants, equipment and landscaping services.
Email Invitation
Jim has a sizable list of contacts that he has built over time. Using Infusionsoft’s Drag & Drop Email Builder, Jim creates professional-looking email with all the event details and a registration link. When a contact clicks a link to register for the event, Infusionsoft automatically tags them as an event registrant and adds them to a registration reminder campaign.
Postcard Invitation
Jim knows from experience that using multiple media outlets to promote his events generates higher registration numbers, so he creates a postcard to reach customers who didn’t respond to his email. Using Infusionsoft, Jim searches for the contact list, uploads the postcard file and assigns a task to his office manager to have the print job fulfilled.
Landing Page with Web Form
Jim has a landing page created for the event so that he can easily capture and manage registrations. He makes a web form using our form builder and places it on the landing page to capture the required contact information and payment details. Registrant information is automatically captured and tagged so that Jim can track who is attending.
Confirmation Email
Infusionsoft’s easy automation tools enable Jim to create an informative confirmation email that is automatically sent to each person who registers.
Reminder Email
Jim wants to ensure that registrants don’t forget about the event, so he creates a reminder email and schedules it to automatically deploy the day before the event to everyone tagged as an event registrant.
Events are a great way to showcase your expertise and build deeper relationships with contacts. Jim’s event is well-designed to serve the dual purpose of upselling existing customers and converting new customers.
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