Anthony Torres - Piranha Marketing

"We use Infusionsoft for not only tracking, but for automating the campaign. Otherwise, the multi-step follow-up would be virtually impossible to manage. For marketing purposes, you won't be able to find anything better...plus it also allows you to automate not only the direct mail campaign, but it will let you automate the voice-blasts and e-blasts, and fax blasts too.

They built their entire software essentially around the needs of information niche marketers and the kind of multi-step, multi-media marketing we do.

We shopped around a lot before we decided on using Infusionsoft, and the only thing that came remotely close was to have something custom built for us...which as you might imagine, can get pretty costly. So using Infusionsoft is almost like (and in some ways better) than having a custom, $80,000 CRM built for you. Because they have a big support team down there.

Anthony Torres
Piranha Marketing