Marketing Automation

Unfortunately, 80% of small businesses fail within five years after starting. We’re on a mission to turn that statistic upside down! One of the most effective ways to ensure your success is to create a steady stream of business by putting your online and offline marketing on autopilot! With Infusionsoft, you can craft and coordinate multi-step, multi-media marketing sequences, campaigns, funnels, auto-responders, and drip marketing systems that include email, direct mail, fax, voice broadcasts, and tasks. Let this powerful marketing system follow-up with your customers and prospects automatically and explode your profits!

• Create and store various types of Marketing Templates that can be used and re-used as often as you like
• Marketing Template types include e-mail, fax, direct mail, voice broadcast, scripts/phone calls, and tasks
• Automatically send personalized marketing templates to your prospects and customers
• Assign dollar amounts to individual Marketing Templates for ROI reporting

• Easily build multi-step, multi-media campaigns, auto-responders, funnels, and sequences with unlimited Marketing Templates
• Enjoy peace of mind with total control over when each marketing template gets automatically delivered to your prospects and customers; immediately, later today, future date, holiday, special date, rounded to day of week or month, etc.
• Add and remove contacts to Marketing Campaigns automatically or manually
• Automatically send out Marketing Campaigns to contacts or contact groups based on triggers, actions/behavior, response forms, data imports, manually, and other methods
• Direct mail marketing (including letters, catalogues, post cards, printed reports, packets, gifts, etc.) is automatically managed and can be fulfilled by your own staff and/or by your existing direct mail house/provider(s)

• Since an average prospect will not buy until after the 7th contact with you and 7 out of 10 customers won’t buy from you again due to inadequate follow-up, it’s critical for a small business to stay in touch
• Stay in front of your prospects and customers with automated and personalized follow-up marketing campaigns and sequences through Infusionsoft
• Daisy-chain sequences together for more advanced and long-term follow-up

• Create multi-step marketing and reminder sequences for events such as teleseminars, group calls, training classes, webinars, boot camps, seminars and conferences
• Easily manage recurring or regular events by cloning your existing event marketing and reminder sequences
• Effortlessly update all e-mails in the sequence with name, date, location or other changes by simply updating the values in ONE place!

• Turn your brochure-style website into a lead generating machine! Using Infusionsoft’s unlimited web forms capabilities, you can capture lead information from your website(s), automatically segment your leads and customers, and initiate marketing sequences and other automated actions.
• Offline response forms can be used to capture offline responses to your advertising and marketing and will also automatically segment your contacts and initiate marketing sequences and other automated actions

• Effortlessly create Trackable Links to insert in your template emails to monitor click-through and conversion rates
• Automatically initiate a series of actions when a prospect or customer clicks on the Trackable Links within your emails. For example: add to sub-list or multiple lists, remove from list, start multi-step sequence, stop campaign, send further-targeted email, generate a task to make a live phone call, and more

• Automatically track your marketing investment
• Assign dollar amounts to advertising campaigns and individual Marketing Templates
• Track how much you spend on marketing to individual prospects, how much it costs to convert a prospect to a customer, and how much a sequential marketing or follow-up campaign costs you to execute (including the advertising, direct mail pieces, faxes, voice broadcasts, live phone calls, etc.)

• Track responses and success rates from Marketing Campaigns
• Know which of your marketing templates and pieces are most effective
• See what pieces are scheduled to go out, which have gone, track results, and more through a Marketing Dashboard and Success Report
• Measure your marketing ROI through various reports indicating marketing campaign expenses & costs and how much revenue was generated through your marketing efforts
• Finally know your cost and conversions by lead source, and which lead sources are your best!
• View e-mail blast deliverability, open-rates and click-through rates