Perry Marshall Endorses Infusionsoft
Perry Marshall
Perry S. Marshall & Associates
Perry Marshall is an author, speaker, and consultant in Chicago. Known as "The Wizard of Google AdWords", Perry is one of the world's leading specialists on buying search engine traffic.
Perry S. Marshall & Associates, consults with both online and brick and mortar companies on generating sales leads, web traffic and getting maximum advertising results. Google advertisers who use Marshall's methods generate over half a billion clicks per month! Prior to his consulting career, he helped grow a tech business in Chicago from $200,000 to 4 million sales in four years, and sold it to a public company for $18 million.
Before using Infusionsoft, multiple systems were proving difficult to manage for Perry. "Before I started with Infusionsoft, I was using a combination of 1ShoppingCart and Goldmine for online sales and to keep track of my prospects and customers. Having two systems is a real pain in the butt. When we switched to Infusionsoft all of my staff were able to work virtually because they could access everything they need via the Web. It's important that the business be able to be done anywhere, no matter what else is going on."
Perry has been a valuable Infusionsoft customer since 2005. He has both an engineering degree and a love for persuasive copywriting. He's published dozens of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 2006), Guerilla Marketing for Hi-Tech Sales People, and a technical book, Industrial Ethernet (ISA, 2nd Edition, 2004). Perry Marshall's
Infusionsoft has proven valuable to Perry and given him the ability to segment his contacts into specific categories for specific follow up sequences. "One of the most important aspects of Infusionsoft is the ability to do automated marketing sequences. I just used auto responders before, but now I can do a lot more. It's one thing to have auto responder sequences, it's another thing to be able to take people on and off of lists, to segment them when they take a certain action, to make different triggers cause sequences to start and stop, so that customers and prospects are treated according to their individual interests and preferences,” says Marshall. "Another aspect of Infusionsoft that is really important is that it can manage multiple types of media, from being able to send stuff in the mail or by fax as well as an email, or to notify the fulfillment guy that he needs to send something out."
Perry’s keen ability to understand the power of automated follow up marketing is how he is staying on top of his game in this tough economy. "The ability to pay for a click has everything to do with how much happens after the click with that person. If I have a 180 step sequence over the next two years, I'm going to make a whole lot more money than if the next step is just one email response and two web pages. It's really about the marketing sequence that comes after the click. That's the guy that wins and stays in business when everyone else goes under in this type of economy."
