Public Relations Manager
TopDog Health Uses Infusionsoft to Double Sales in Six Months
Veterinarian, animal nutritional supplements provider now able to compete against big brands on a small-business marketing budget
Gilbert, Ariz. - Sept. 29, 2010 ---TopDog Health Veterinary & Rehabilitation, an Infusionsoft customer since 2009, today announced the company doubled its sales in the last six months by automating its sales and marketing using Infusionsoft as its marketing automation software solution. The four-person company is now able to compete against much bigger players in a crowded marketplace without having to increase overhead through the use of fully integrated email marketing, CRM, marketing automation and ecommerce.
Founded by Dr. James St. Claire, TopDog Health began as a canine rehabilitation facility in Meriden, Conn. in 2004 and has since expanded its products and services. With the help of Infusionsoft, the company has evolved into a leading source of dog supplements and information that both pet owners and vets rely on everyday. The company has seven websites, information booklets for pet owners and vets, video tutorials, a rapidly-growing Facebook community of fans and a successful line of joint and therapy pet products.
Using Infusionsoft's all-in-one web-based software, which combines email marketing with a full-featured customer database (CRM), powerful marketing automation and e-commerce all in one system, TopDog Health has been able to increase its sales by 100% in six months and:
“Infusionsoft has leveled the playing field for us to go head-to-head with companies that have quadruple the marketing budgets and staff,” said Dr. St. Claire, owner of TopDog Health. “It's amazing to me that as a small business, we're perceived as a company of 100 or 200 people by our customers. Yet, we keep costs down low and are helping more pet owners than we ever thought possible.”
To learn more about how TopDog Health has grown his business using Infusionsoft, check out www.infusionsoft.com/customer-story/topdog.
Infusionsoft, the leader in marketing automation software for growing small businesses, empowers entrepreneurs to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to combine email marketing and CRM in one app that's driven by a powerful automation engine. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com.