With my shopping cart, auto-responders and email marketing all in one place, Infusionsoft allows me to quickly and effectively manage clients, communications and marketing. This saves me a ton of time.
Jennifer Bourn
Bourn Creative
At Boston's FutureM, an event that held 50-plus technology sub-events, it was said that marketing automation is one of the "frontiers" of mobile marketing, according to Gregory Huang, Xcononomy's national IT editor.
"Automating the marketing process is key in a world of near-unlimited web content and cheap ad prices," Huang writes, adding that other frontiers of mobile marketing include engagement and transparency. "So is getting (and keeping) people’s attention."
Lars Albright, a veteran of m-Qube, Quarttro Wireless and Apple said the next industry trend revolves around making it more clear why a customer would want to explore an ad on a mobile device. Huang said it remains to be seen whether a billion-dollar business can emerge from the section, but said that Albright predicted Apple would be the first if there was one.
According to Hubspot's blog post on amazing facts about mobile marketing, it takes 90 minutes for someone to respond to an email while it takes 90 seconds for someone to respond to a text message. The post also says 91 percent of U.S. citizens have their mobile device within reach 24/7, and the growth of the iPhone was 10 times faster than that of America Online.