No other marketing software on the market can implement behavior-based marketing at the level Infusionsoft can. I can automate marketing campaigns and rule-based triggers based on the behavior of my clients.
Jennifer Bourn
Bourn Creative
Marketers can adjust their CRM email techniques based on how customers react on social media, according to a post on Clickz.
Tal Nathan, vice president of client services for StrongMail, writes on Clickz that the first step for email marketers is to find where their customers are on the social Web through monitoring tools. He writes businesses should view what customers are sharing, topics they bring up and more. From that, companies can create specific campaigns to make customers feel important.
Nathan gave the example of Castrol, which gave each social media website a different feel: Facebook for offers, Twitter for news, and more.
"As a result, Castrol saw participation in these networks soar, which was a key factor in the success of a recent multi-channel rebate offer campaign," Nathan said on Clickz.
According to Marketing Sherpa's 2011 Social Marketing Benchmark Survey, more than two-thirds of organizations are increasing their social marketing expenditures in 2011, with 16 percent increasing more than 50 percent and 33 percent increasing more than 20 percent. Only 2.3 percent of businesses plan on decreasing their social marketing budget.