IN THIS ISSUE 
President's Message
Just Launched- Infusion Webstore
Momentum 2007
Customer Satisfaction Survey
Archived Feature Suggestions
CRM Tip of the Month
New Release Features
Infusion Software Newsletter | February 2007 | Issue 6
In the past five years at Infusion, many smart people have told me that we’re crazy for trying to provide an all-in-one sales, marketing and customer management software program for small businesses.
“Do you know how difficult that will be to pull off?”
“Why don’t you just focus on one thing—like email marketing or follow-up or lead management or e-commerce or billing?”
“Others have tried the same thing and failed. What makes you think YOU can succeed?”
“Traditional CRM software does not include everything that you do, so why break your backs trying to provide such a comprehensive system?”
And my favorite one of all…
“Do you realize how much capital and labor it will require to develop, market and support that type of software program?”
My answer to all the critics is this:
“We realize it’s a huge undertaking. But we also know how badly growth-oriented businesses need a complete system that centralizes, organizes and automates all of their sales, marketing and customer management activities.” At Infusion, we love solving problems for small businesses and we are dead set on providing marketers, entrepreneurs and successful small businesses with the business-building software they need to turn their small businesses into big businesses.”
You probably have your own critics. But the entrepreneurial spirit in all of us doesn’t pay attention to the critics. We plow through the obstacles, solve problems, find “the better way” to do things and drive results for our companies. I applaud the entrepreneurial spirit that drives your business and I want you to know this: the entrepreneurial spirit is burning bright at Infusion. We’re driving hard to provide you with the best business-building software on the planet.
So, let the critics chirp. I don’t care. I know what we’re doing is desperately needed. And I know Infusion Software will succeed in our dream to empower small businesses with the software they need to grow. No ands, ifs or buts about it!
We’re making great progress toward our dream. We’re unveiling a bunch of new features that will make the software more intuitive, easier to use, and more powerful in building your business. We’re expanding our support, adding to our self-help tools and improving our capacity to serve the thousands of people using our software.
We love helping businesses like yours succeed! All of us at Infusion applaud the hard work you put into your business. And we thank you for your support as we continue to silence the critics one by one, and make Infusion the leading provider of business-building software for marketers, entrepreneurs and successful small businesses.
Sincerely,
Clate Mask
President, Infusion Software
P.S. Our last Infusion conference was outstanding, but the one we have planned in Scottsdale, Arizona on May 9 - 11 (Momentum 2007) will be phenomenal. If you want to build your business and get the most out of Infusion CRM, don’t miss this event. We have lined up a blockbuster speaker that you absolutely, positively must hear!
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Thank you to everyone who participated in January’s customer satisfaction & loyalty survey. We had an overwhelming response and great results for the 2nd consecutive quarter! Our satisfaction and loyalty rates are holding steady - and we know they will only increase in the near future with the advent of so many new programs, services and products we are rolling out – all designed to make your experience with Infusion Software even better than ever. The first place participation prize was awarded to Gary Ganzie of Matrix Solutions. Thank you again, to all who participated, your input is extremely important to us and we always look forward to hearing from our valued clients. |
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Just an FYI…we have recently reviewed and archived about 475 outstanding feature suggestions that had been in our system as service tickets for the last 18 months or so. Remember, if you have a feature suggestion going forward, the best way to submit it to us is to use our online form at: http://www.infusionsoft.com/suggestions/. We have a dedicated staff of product managers who review suggestions and determine how they might fit with our strategic software goals. Due to the volume of suggestions we receive, we do not respond to each suggestion individually, but we do review and appreciate the feedback you provide. |
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Did you know that you can create Action Sequences which will trigger when someone clicks a trackable link in your emails? |
Since Valentines Day is all about romance, we thought it would be a great idea to let you know about the new features that we’ve created that will make you fall even more in love with the CRM. We know that with the help of these enhancements, automating your business we'll be even easier. Remember, you may experience up to 1 hour of downtime on February 15 from 10:00 pm - 12:00 am Mountain Standard Time so that we can update the system with these features. The next time you log into your CRM after 12:00am, you will have access to the upgrades. |
New Release Features
Whether you’re looking to add more users or more functionality to your Infusion CRM or Mortgage Pro CRM – now you can do it online at Infusionwebstore.com. You can even purchase your tickets to our upcoming conference-Momentum 2007 all with the click of your mouse. Check it out today and experience the most convenient way to maximize and enhance the return on your Infusion Software investment.
MOMENTUM 2007
Hosted at the beautiful Scottsdale Plaza Resort in the heart of Sunny Scottsdale, AZ, this year’s event theme is “Accelerating Small Business Success” and promises to be bigger and better than ever before. Don’t miss this unique “limited engagement” opportunity to network and learn from some of the best small business owner/operators in the world. Whether it’s Marketing Tactics and Techniques, Sales Force Automation, Lead Generation and Follow up, or Billing and Receiving, you’ll interact, learn and share ideas with experts and gurus from a variety of industries - all in one place over two action-packed days. Early bird and group rates are available through March 15-but space is limited to the first 200 registrants and this event will sell out fast. Learn more about this exclusive event: www.infusionsoft.com/momentum
Keynote Speaker – Michael Gerber (Author, Founder and Chairman of E-myth Worldwide & In the Dreaming Room)
The inventor of The E-Myth and author of seven of the most extraordinarily successful books on entrepreneurship and small business, published in 29 languages with millions of copies sold around the world, Michael Gerber is the founder and chairman of E-Myth Worldwide, the largest entrepreneurial coaching, consulting, training, and teaching company in the world with over 52,000 business clients in 145 countries. Michael Gerber does what he speaks about. He has created a revolution in the way small businesses are started and grown. Michael Gerber doesn’t just speak, he electrifies audiences all around the world by inspiring them to dream. He awakens infinite options in his listeners for the pursuit of the impossible. He drives home the extraordinary and eviscerates the ordinary, bringing everyone to the most special place in the world--the place where their imaginations begin to soar. A true thought leader, Michael Gerber is universally recognized as the world’s #1 small business guru. When Michael Gerber speaks, people listen. His words are as original as the way he delivers them. What Peter Drucker is to the American corporation, Michael Gerber is to the infinitely greater number of small businesses worldwide. Register now to secure your spot by clicking below.
Check out these Stats for January 2007! System Up-Time Average: 99.96% Email deliverability: 60% of all email delivered in less than 1 minute; 90% of all email delivered in less than 1 hour.
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