IN THIS ISSUE
President's Message
Executive Spotlight
Michael Gerber Endorses Infusion CRM
Try Before You Buy
Outstanding Employees
Affiliate Program
What You Say About Us
New Release Features
New Infusion Website
Infusion CRM Bootcamp
Infusion Software Newsletter | August 2007 | Issue 9
On August 1, 2007, Infusion celebrated its 6th birthday! For the first couple years, we were providing custom software to automate small businesses. But about four years ago, we began selling a product that would do the same thing—automate small businesses.
That’s what Infusion CRM is all about—helping you to automate your business. Our mission here at Infusion is “To create the leading sales and marketing software program for small businesses that is easy to use, yet powerful enough to turn small businesses into big businesses.”
That’s our focus. That’s what we live by. And that’s what we’re relentlessly driving toward every day—becoming the leader by creating a system for you that’s easy to use, yet powerful enough to help you grow your business quickly and profitably.
Today, we have several thousand people using the software every day. We’re adding 50 or 60 new customers each month, with hundreds of new users per month. We’re investing in greater support resources, better training and more reliable infrastructure to make sure that Infusion helps you grow your company.
I’m happy to say that we’re making great progress. We’ve been able to attract top-flight talent and incredible advisors to the company (including the founder of Act! and SalesLogix, Pat Sullivan, who joined our board of directors last month). We are assembling an army of talented, dedicated people who are passionate about helping small businesses grow fast.
After six years of work, we are pleased with our progress, but not satisfied. We will continue to pursue our mission so that YOU have the software you need to continue building and growing your business.
I love what we’re doing here at Infusion. I want to thank you for your support as we continue to make great progress in our mission to help small businesses grow.
I wish you all the best in your business-building pursuits!
Sincerely,
Clate Mask
President, Infusion Software
Michael Gerber called "the World's #1 Small Business Guru" by Inc. Magazine and Author of the best seller E-Myth endorses Infusion CRM For those of you that heard him speak at Momentum 2007, you already know why Michael Gerber and Infusion software make a perfect match. If you missed this compelling keynote address, you can watch it on DVD with your purchase of the 2007 Small Business Excellence Collection available for sale now at our web store. "It is the work of the entrepreneur to lead the enterprise. It is the dreamer in us, who sees a vision different from the present and is the catalyst for change. The entrepreneur lives in the future, never in the past and rarely in the present. An entrepreneur would address a $3,000 production shortfall not merely by solving the problem, but by implementing new systems, skills, technologies, and goals to minimize shortfalls and achieve even higher production levels in the future," Gerber explained. "It is precisely those qualities, inherent in Infusion Software that inspired me to step into the role of spokesman for Infusion Software." Michael’s spokesman duties span the next three years and will include speaking engagements at future Infusion Software conferences, writing columns for future Infusion newsletters and promoting Infusion CRM in various ways both as spokesperson and as an affiliate. |
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After numerous questions from customers about our Small Business Excellence Event, I have decided to finally lay down a final, clear, definitive answer to what the event was all about. Momentum 2007 was NOT a "software event", and not just a "marketing event". No, it was a true Small Business Excellence Event. We realized that many customers and prospects were unable to attend our event due to limited spacing. So we have created a Small Business Excellence Toolkit, with ALL of the video footage and training materials from our event. This toolkit is crammed full of instantly usable hard-hitting marketing and business-building strategies and technique – as a result this priceless collection is a MUST for ANY serious entrepreneur. Do me a favor and keep an eye on your inbox. I will be sending you an email explaining how you can test-drive this kit with no risk to you whatsoever. -Clate Mask P.S. To get more info you can also call 866-800-0004 x1. |
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“The deeper I dive into the Infusion CRM, the more amazed I am. And they keep improving it too. I went looking for a feature a few months back and couldn't find it. So I put in a feature request for checkboxes on forms linking to contact groups. Then just last week, there it was, and working perfectly too. I don't know if Infusion's programmers could have acted that fast on my request -- or if they've started reading minds!” “I can't believe anyone would attempt to run a successful business without using Infusion Software. It easily saves me thousands of dollars every year by automating every step of my marketing and customer follow up processes.” “Infusion helped me launch an info business within a very busy law practice. Now, it manages both businesses. Every time I think "can it do that?" I find out that it does do that (or I call tech support and they add it to their "wish" list). I highly recommend Infusion CRM for any business that wants to take their multi-step marketing to the next (indeed, the highest) level!” If there is anything you would like to see published in our client newsletter, please let me know at dawne@infusionsoft.com. Thanks!! |
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We are excited to announce a bunch of great new features that are coming out later this week! We've rescheduled the release date so we can finish up some testing on our end. Remember, you may experience up to 2 hours of downtime on August 9th sometime between 9pm – 3am Pacific Time so that we can update the system with all of the new features. The next time you log into your CRM after the window of possible downtime, you will have access to the upgrades. Click on the topics below read about the enhancements that will be included in this release: With this release of Infusion CRM, we recommend one of the the following Web browsers for the best user experience:
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Have you Noticed Something New about Infusion Software Lately? How about:
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boot camp (noun) Step two: Sign up for Infusion’s CRM Boot Camp. This day and a half course is ideal for brand “new CRM recruits”, or for “CRM veterans” looking for a refresher on the basics. |
I am Kelly Roy – the VP of Customer Loyalty here at Infusion Software and a question I get asked very often is “What exactly is Customer Loyalty?” In fact, I get asked this question so often, that I wanted to take a few minutes to share my thoughts with you, our clients, who are most impacted by my department and everything that we do. To me, Customer Loyalty = Operations focused on creating a predictable customer experience. In the Customer Loyalty group we do everything for you from processing your initial order quickly all the way through to providing you with value added services as your business grows. We are often the primary face and contact our customers have with Infusion. This is a huge responsibility and we take it very seriously. We take it so seriously that we have defined a term called Loyalty Events. From mapping and studying our service delivery processes, we know these events have a high chance of being customer delighters or customer detractors - in other words they are critical to our customers having a good experience, being satisfied, and ultimately becoming loyal fans of Infusion. We also know that sometimes delivering to a Loyalty Event is not exciting or even part of a WOW experience for our customers - it is simply meeting your expectations. For example, we know that getting your CRM application set-up within 48 hours of your order being processed is important. No, we don’t get extra points on a Loyalty Event score for getting it done on time; however, if we don’t get it done on time, well, we know that does not make our customers happy. We define this event as a detractor to your loyalty - bad news for our Loyalty score! We have identified and tracked some of our top Loyalty Events, and continue to refine our service delivery processes to constantly improve your experience. Our goal is to ensure we meet or exceed expectations on any Loyalty Event that has a potential to be a detractor and all other Loyalty Events to consistently exceed prior results. We always want to make it faster, cheaper and better for you! Click here to see a visual depiction of the Loyalty Events we currently track in the Customer Loyalty department here at Infusion. Employee of the Month & ROWAN Award Recipient On the first Friday of every month, we all get together here at Infusion Software for a brief company meeting, where we review department and strategic updates, success stories, hear from guest speakers and generally make sure we are all on the same page. We learn a lot and have a great time, because during that meeting we also name the Employee of the Month and the Rowan Award Recipient. For background on the Rowan, check out this website: http://www.birdsnest.com/garcia.htm We’d like to start telling you who these winners are, so you can get to know us all a little bit better. EOM - MARIANNE FRANCO I love Infusion because they constantly recognize hard work and dedication. The people are the best that I’ve ever worked with and I enjoy the daily interaction with my clients. There are wonderful opportunities here to learn and grow, and I’m very grateful to be a part of this organization. ROWAN AWARD WINNER - BRET CROSBY I love working for Infusion Software! Hands down it’s the best company I have ever worked for. I love the fun, enthusiastic environment that each member of Infusion helps contribute to. I remember my very first day on the job. Clate Mask, the President of the company, came over and gave me a big high-five after I had accomplished some task. I knew then that this job was going to be unlike any other. I love interacting with our customers and reading their testimonials about how awesome our software is and how much they love what the software does for their businesses. Oh yeah, I also love the sweet perks such as the Hummer H-3 that I get to romp around in for a month, the stocked fridge, the company outings, the stock options, the monthly company meetings, and the casual dress code (it’s hot in Arizona, so I love being able to wear shorts and sandals to work!) So are you an Affiliate yet? I’m telling you, if you’re not then you’re leaving money on the table. All you have to do is talk and write about Infusion CRM when communicating with your associates and customers. When those people buy Infusion CRM, you get paid $500-$1,500! You can even earn RECURRING commissions on the monthly fees. It takes about 30 seconds to sign up so do it here: http://infusioncrm.com/affiliate.asp. |
