- Start a Newsletter
- Pick a Lead Warming Sequence
We've already loaded these follow-up sequences into your software for you. Simply review each of these, and click "Use This Sequence" for the one you'd like to use:
SAMPLE: Follow Up On Request For More InfoHere's the information (Sent Immediately)Subject: Here's the information you requested
Dear ~Contact.FirstName~,
Thank you for requesting more information about our company. We are pleased to offer you any assistance we can. And, we'll do our very best to meet all of your XXXX- {Type of service or product, ex: marketing} needs.
You see, at XXXX- {Name of your company, ex: Marketing Magic} we are devoted to:
XXXX- {State your promise, ex: Creating powerful marketing sequences that get results!}. And, we do that by:
XXXX- {Benefit #1, ex: Creating a specific plan just for you}
XXXX- {Benefit #2, ex: Providing you with a marketer with a proven track record}
XXXX- {Benefit #3, ex: Just plain ol' not giving up}
Our company is 100% devoted to you and your needs! To find out more, and for a list of all our XXXX- {Pick one: Products or services}:
XXXX- {What do they do, ex: See the attached list of FAQ's. This list should provide you with all the information you are looking for.}
Additionally, one of our certified reps will give you a call in a few days to follow-up with any additional questions you may have.
We look forward to speaking to you!
Sincerely,
XXXX- {Name of President, ex: Marty Marketer}
XXXX- {Title and Company, ex: President, Marketing Magic}
Phone Call (Sent On Day 2)
Special Offer (Sent On Day 5)Subject: A special deal for you
An Offer You CAN'T Refuse!
Dear ~Contact.FirstName~,
Recently you requested some information from us. And, hopefully we've been able to show you just how devoted we are to meeting your needs. After all, at XXXX- {Name of company, ex: Marketing Magic} we are devoted to XXXX- {Promise, ex: making your marketing powerful, effective, and adding thousands (even millions) to your bottom line!}
Now, if you're like most XXXX- {Describe your contact, ex: small business owners} you want:
- XXXX- {Feature/benefit of the company, ex: Results}
- XXXX- {Feature/benefit of the company, ex: A higher marketing ROI}
- XXXX- {Feature/benefit of the company, ex: Proven sequences}
- And so much more!
And, we want to help you achieve those desires. So, to prove it to you, we want to make you an incredible, limited time offer-
So right now, when you purchase, XXXX- {Name the product, ex: One marketing campaign}, you'll receive XXXX- {Name the offer, ex: an additional campaign absolutely free! That's two campaigns for the price of one. You can't beat a deal like this-}
But, that's not all! With this unbelievable offer, you also get XXXX- {Additional bonus or offer, ex: our 100% success guarantee...or your money back! No questions asked. If we don't get a 10% response rate, we'll either refund your money, or provide you with new, marketing sequences.}
And, we're doing it all just for you! (Because you are exactly the type of customer we are looking for.) However, we can only make this deal available for 7 days, after that, we'll have to go back to our regular pricing.
You have nothing to lose, but so much to gain. Take a minute and XXXX- {How do they take advantage of the offer, ex: give us a call at 000-000-0000} today!
You can soon be experience the benefits of XXXX- {Name the product or service, ex: powerful marketing campaigns designed just for you.} So, don't delay. Contact us today!
Sincerely,
XXXX- {Name of President, ex: Marty Marketer}
XXXX- {Title and Company, ex: President, Marketing Magic}
P.S. This is one time offer, and you only have a week to respond. So don't delay. Contact us today!
Offer Follow Up (Sent On Day 10)Subject: Deadline is approaching
Don't Miss Out On This Incredible Offer!
Dear ~Contact.FirstName~,
A week ago, we made you an unbeatable offer for XXXX- {Name the product, ex: a free marketing sequence when you purchase one campaign from us}. But I haven't heard from you, yet. So, I thought I'd take a minute and remind you that the offer expires in two days!
Now, I know you're busy, and other things probably got in the way. But, don't let them stop you from XXXX- {Name a benefit or promise, ex: adding thousands (even millions) to your bottom line.}
After all, with XXXX- {Name the product, ex: a Marketing Magic sequence} you can:
XXXX- {Fear overcome #1, ex: Stop wasting your marketing dollars}
XXXX- {Fear overcome #2, ex: Finally get results from all your efforts}
XXXX- {Fear overcome #3, ex: Build your business much more quickly}
And now, you can get XXXX- {Name the product or Service and offer, ex: One free sequence when you hire us to write your first marketing campaign. Additionally, you receive our 100% guarantee. So, if you're not completely satisfied, just cancel your lessons and we'll refund your money. No questions asked! If you don't get at least a 10% ROI, the work we do for you is FREE!}
But, you MUST act on this offer right now! Two days from now, we'll go back to our regular pricing and you'll have missed out on this great deal!
So, before you get distracted again, XXXX- {Tell them how to purchase, ex: Call one of our instructors at 000-000-0000} today. You'll be glad you did!
Sincerely,
XXXX- {Name of President, ex: Marty Marketer}
XXXX- {Title and Company, ex: President, Marketing Magic}
SAMPLE: Simple Tickler SequenceThank You! (Sent On Day 1)Subject: Thank You!
Hi ~Contact.FirstName~,
Thanks so much for your interest in XXXXX {Your product or service ex: our photography}. I just wanted to introduce myself and let you know that if you have any questions, I'll be happy to help you out. You can email me or give me a call and I'll cover any questions that you've still got.
Again, thanks for your interest and I hope we can help you.
XXXXX {Sales Rep Name}
XXXXX {Sales Rep Phone}
Following Up (Sent On Day 3)Subject: Following Up
Hi ~Contact.FirstName~,
I hope the information you requested was helpful. I know from experience that we probably didn't answer all your questions. If you've got any lingering questions, let me know and I'll be happy to help.
Hope to hear from you soon...
XXXXX {Sales Rep Name}
XXXXX {Sales Rep Phone}
Touching Base (Sent On Day 7)Subject: Checking in with you
Hi ~Contact.FirstName~,
Just wanted to check in with you. Last week you requested information from us and unless I'm mistaken, you have not joined the ranks of our happy customers. My guess is you've got a few questions, doubts or concerns on your mind. I want to help.
Was there anything in the information we sent you that's making you hesitate to move forward?
I'd love to hear from you and work through any concerns you may have. We've helped a lot of people who are in the same boat as you and I'd love to help you as well.
XXXXX {Sales Rep Name}
XXXXX {Sales Rep Phone}
How Can I Help (Sent On Day 14)Subject: How can I help?
Hi ~Contact.FirstName~,
A couple weeks ago, you requested some information that we gave you. I'm sure you're super busy, but I haven't heard from you. This leads me to believe that either you didn't get what you needed, you changed your mind or you've concluded we can't help you.
Frankly, if any of those reasons for you not responding is true, I haven't done my job. And I hate not doing my job. I'd really appreciate it if you'd give me a chance to address your concerns. Or, at the very least, please let me know why you have concluded we can't help. I bet you'll be surprised if you give me a chance.
Thanks for your time and interest. I do want to help you and I hope to hear from you soon.
XXXXX {Sales Rep Name}
XXXXX {Sales Rep Phone}
I'm Surprised! (Sent On Day 21)Subject: ~Contact.FirstName~, I'm surprised...
Hi ~Contact.FirstName~,
It's not often I can't help someone who is genuinely interested in what we offer. But it's been three weeks since you first contacted us and I haven't heard from you since, despite my best efforts to offer you my help. I'm sorry I couldn't help you.
If you'd still like to talk or just ask me a few questions by email, feel free. Otherwise, I'm going to send you some information every so often that I think you'll really appreciate. It builds on the information you originally requested from us and will probably answer some questions that you're too busy to ask.
If at any point, you have a question, please don't hesitate to contact me.
Thanks, and I wish you all the best!
XXXXX {Sales Rep Name}
XXXXX {Sales Rep Phone}
SAMPLE: Free Report Follow Up - Invite To ApptConfirm Request (Sent Immediately)Subject: The report you requested
You've Downloaded Some Incredible XXXX-{Choose One: Secrets, Tips, Information, Techniques!}
Dear ~Contact.FirstName~,
More than likely, you are bombarded on all sides with people wanting your attention. And, your time is valuable. That's why I wanted to take a minute to thank you for downloading this free report, XXXX-{Name of the report, ex: How To Properly Clean a Toilet.}
In this valuable, FREE report you will discover:
- XXXX-{Benefit 1, ex: The proper motion for getting EVERY germ in the bowl}
- XXXX-{Benefit 2, ex: Simple treats for making your throne shine}
- XXXX-{Benefit 3, ex: The one secret that will have your guests begging you to clean their toilets, too}
- And so much more!
XXXX-{Promise of what they will gain from the report, ex: If you use the strategies in the report correctly, you will see magical things happen in your bathroom. Just a couple of strokes, and your toilet will absolutely shine like a jewel.}
Now, if you're like most people, you might be thinking, "Okay, I'll read this when I get a chance. But can you really afford to put it off. After all, XXXX-{Describe a problem this report solves, ex: your toilet germs might be making their way out of the bowl, onto the floor, into the tub, and up on the sink even as we speak!}
So, here's what you need to do. Sit down before anything comes up to distract you and read this important report. By the end of the day, you'll be XXXX-{Benefit of reading the report, ex: cleaning like an expert}
Sincerely,XXXX-{President's name, ex: John Useworthy}
XXXX-{Title and Company, ex: President, It's Potty Time}
P.S. If you did not receive the download, XXXX-{What to do, ex: click the download button at the top of the screen.}
Appt Request (Sent On Day 3)Subject: Discover more about XXXX-{Topic of FREE report, ex: toilets}
Dear ~Contact.FirstName~,
Because you downloaded the FREE report, XXXX-{Name the report, ex: How to Properly Clean a Toilet} I know one thing about you...XXXX-{Characteristic of your target market, ex: you appreciate a clean, tidy bathroom!} You wouldn't have downloaded the report if you didn't.
And, in the FREE report, you discovered:
XXXX-{Benefit 1, ex: The one mistake most people make when cleaning a toilet...and how to avoid it.}
XXXX-{Benefit 2, ex: The simplest way to dispose of your toilet bowl cleaner
XXXX-{Benefit 3, ex: Why you don't have to panic if your husband leaves the toilet seat up and you fall in the bowl}
Now, as valuable as this information is, it doesn't even begin to describe all the things we know and teach our customers at XXXX-{Name of your company, ex: It's Potty Time}. That is why I would like to speak with you personally about how we can provide all of your XXXX-{Service or product you provide, ex: toilet} needs.
XXXX-{Tell them how to set up the appointment, ex: To join me for an exclusive look into the It's Potty Time products, simply click on the link provided and one of my toilet experts will get a hold of you.}
This is a great opportunity to learn XXXX-{What will you talk about, ex: more about the types of porcelains, proper maintenance of your new potty, and so much more.}
Just remember, at XXXX-{Name of company and slogan or logo, ex: It's Potty Time, we're number one and number two.}
We're looking forward to speaking with you!
Sincerely,XXXX-{President's Name, ex: John Useworthy}
XXXX-{Title and Company, ex: President, It's Potty Time}
P.S. If you haven't read your free report yet, do that first! Then we'll talk!
2nd Appt Request (Sent On Day 7)Subject: Are you interested?
Why You Must Learn More About XXXX-{Name your product or service, ex: Toilets!}
Dear ~Contact.FirstName~,
A few days ago you were given the opportunity to schedule XXXX-{Type of appointment, ex: a free call with a toilet expert}. We didn't receive your appointment request. So, we're going to help you schedule.
After all, the information you will get from this XXXX-{Type of appointment, ex: phone call}, could be incredibly important to you. During the XXXX-{Type of appointment, ex: call}, you will discover:
XXXX-{Fear #1, ex: How an old toilet could be spreading diseases to you, your family, and your guests}
XXXX-{Fear #2, ex: The Increasing chances that your toilet might break when your Aunt Esther sits down on it}
XXXX-{Fear #3, ex: Why the government is determined to steal your toilet right out from under you}
When you XXXX-{Type of appointment, ex: get on your call} our experts will lead you through these and many other serious concerns. In a brief, important XXXX-{Type of appointment, ex: call} you'll start learning:
XXXX-{Benefit 1, ex: Ways to kill every possible toilet germ}
XXXX-{Benefit 2, ex: How to properly care for your old potty}
XXXX-{Benefit 3, ex: Secrets to legally keeping your toilet out of the governments reach}
To schedule your XXXX-{Type of appointment and how to set it up, ex: phone call, simply click on the link above and one of our experts will get a hold of you for your call.}
Remember, not scheduling an appointment could mean XXXX-{Disadvantage of not acting, ex: your bathroom becomes a death zone}
Schedule your appointment today!
Sincerely,
XXXX-{President's Name, ex: John Useworthy}
XXXX-{Title and Company, ex: President, It's Potty Time}
P.S. If you schedule your appointment today, you will XXXX-{Benefit or gift you are willing to give, ex: receive a free roll of toilet paper. Absolutely no obligation!}
Schedule today!
SAMPLE: Free Report Follow Up - Invite To Purchase (14-day)Confirm Request (Sent Immediately)Subject: The report you requested
You've Downloaded Some Incredible XXXX-{Choose One: Secrets, Tips, Information, Techniques!}
Dear ~Contact.FirstName~,
More than likely, you are bombarded on all sides with people wanting your attention. And, your time is valuable. That's why I wanted to take a minute to thank you for downloading this free report, XXXX-{Name of the report, ex: Success Secrets to Treating Acne: So It Stays Away Forever}
In this valuable, FREE report you will discover:
- XXXX-{Benefit 1, ex: How to zap the zits-}
- XXXX-{Benefit 2, ex: Simple solutions to make your skin glow-}
- XXXX-{Benefit 3, ex: The one secret every teenager wish they knew-}
- And so much more!
XXXX-{Promise of what they will gain from the report, ex: If you use the strategies in the report correctly, you will see magical things happen. In just a few short days, you'll be wondering where the blemishes went.-}
Now, if you're like most people, you might be thinking, "Okay, I'll read this when I get a chance. But can you really afford to put it off. After all, XXXX-{Describe a problem this report solves, ex: the longer you wait, the more permanent damage your acne could be causing to your face!-}
So, here's what you need to do. Sit down before anything comes up to distract you and read this important report. By the end of the day, you'll be XXXX-{Benefit of reading the report, ex: on your way to fresh, healthy skin that gets noticed!-}
Take the time to read this free report today!
Sincerely,XXXX-{President's name, ex: David Blackhead-}
XXXX-{Title and Company, ex: President, Zit Zappers-}
P.S. If you did not receive the download, XXXX-{What to do, ex: click the download button at the top of the screen.-}
Present Offer (Sent On Day 3)Subject: Discover more about XXXX-Topic of FREE report, ex: acne treatment-XXXX
Dear ~Contact.FirstName~,
Because you downloaded the FREE report, XXXX-Name the report, ex: Success Secrets to Treating Acne: So It Stays Away Forever,-XXXX I know one thing about you...XXXX-Characteristic of your target market, ex: you're serious about taking care of your face!-XXXX You wouldn't have downloaded the report if you weren't.
And, in the FREE report, you discovered:
XXXX-Benefit 1, ex: 3 foods that could be making you breakout.-XXXX
XXXX-Benefit 2, ex: How to prevent monster pimples from forming-XXXX
XXXX-Benefit 3, ex: Simple secrets to a face your friends will envy-XXXX
But, if you're like most people, you don't have the time to implement all the things we taught you in the free report. In fact, you're probably lucky you even found a minute to read it.
That is why, XXXX-Name your company, ex: Zit Zappers-XXXX, has decided to do all the work for you. At XXXX-Name your company, ex: Zit Zappers-XXXX, we take all the hassle out of XXXX-Name what you do, ex: getting clean, fresh skin-XXXX
That's right! We do all the work for you. With our XXXX-Name the product or service you want to promote, ex: incredible, new, zit zapper formula-XXXX all you have to do is XXXX-what action does it take, ex: wash your face morning and night (like you already do)-XXXX and you'll be:
- XXXX-Name a benefit, ex: glancing in every mirror you see-XXXX
- XXXX-Name a benefit, ex: wearing your hair off your face-XXXX
- XXXX-Name a benefit, ex: flirting with confidence-XXXX
- And so much more!
And, because we truly care about you and your needs, we're going to make you an incredible, limited time offer!
Right now, when you purchase, XXXX-Name the product, ex: our incredible, zit zapper formula-XXXX, you'll receive XXXX-Name the offer, ex: $10.95 off your first purchase. That's 25% off the regular price of our zit zapper formula!-XXXX
But, that's not all! With this unbelievable offer, you also get XXXX-Additional bonus or offer, ex: a 100% guarantee-or your money back!-XXXX
And, we're doing it all just for you! (Because you took the time to download our free report and we know you're serious). However, we can only make this deal available for 7 days, after that, we'll have to go back to our regular pricing.
You have nothing to lose, but so much to gain. Take a minute and XXXX- How do they take advantage of the offer, ex: call our sales team-XXXX today!
Sincerely,
XXXX-President's Name, ex: Dave Blackhead-XXXX
XXXX-Title and Company, ex: President, Zit Zappers-XXXX
P.S. If you haven't read your free report yet, do that first! Then we'll talk!
This offer will expire (Sent On Day 7)Subject: Deadline is approaching
Don't Miss Out On This Incredible Offer!
Dear ~Contact.FirstName~,
A few days ago we offered you an unbeatable offer for XXXX-{Name the product, ex: the zit zapper formula}. But I haven't seen your order yet. So, I thought I'd take a minute and remind you that the offer expires in two days!
Now, I know you're busy, and other things probably got in the way. But, don't let them stop you from XXXX-{Name a benefit or promise, ex: getting that beautiful skin you always wanted.}
After all, with XXXX-{Name the product, ex: the zit zapper formula} you can:
XXXX-{Fear overcome #1, ex: Stop hiding behind a mountain of make-up.}
XXXX-{Fear overcome #2, ex: Forget telling people, "It's just the chicken pox."}
XXXX-{Fear overcome #3, ex: Quit picking at your face once and for all!}
And now, you can get XXXX-{Name the product or Service and offer, ex: the amazing, zit zapper formula, at 25% off the regular price. Additionally, you receive our 100% guarantee. So, if you're not completely satisfied, return this amazing formula with absolutely no questions asked!}
But, you MUST act on this offer right now! Two days from now, we'll go back to our regular pricing and you'll have missed out on this great deal!
So, before you get distracted again, XXXX-{Tell them how to purchase, ex: Call one of our sales reps today at 000-000-0000} You'll be glad you did.
Sincerely,
XXXX-{President's Name, ex: Dave Blackhead}
XXXX-{Title and Company, ex: President, Zit Zapper}
Close This
- Pick a Wowing Customer Welcome Sequence
Preview The Sequences
SAMPLE: New Customer Welcome (6 months)Welcome to The Family (Sent On Day 0)Subject: Welcome to the Family
Dear ~Contact.FirstName~,
Allow me to the be the first person to welcome you to our family. I say that, because it's truly the way we feel. From your very first interaction with us, we want you to feel how valued and important you are. From the moment you choose our company to provide for your needs, you become like one of the family.
And we're so glad to have you on board!
Unlike many other companies out there, we understand that you are the root of our business. Without you, we have no business. But, you mean so much more to us than that!
Because we value you as a person, our company is based around three basic philosophies:
- XXXX {Philosophy #1: ex. You deserve our utmost attention in fulfilling your needs}
- XXXX-{Philosophy #2: ex. Every interaction with our company should leave you smiling-}
- XXXX-{Philosophy #3: ex. We want to earn your business for life-}
It's because of people like you that we enjoy doing what we do. It is our phenomenal customers that make this company great. And, we try to reflect that in every interaction we have with you.
As a valuable part of the family, we want all of your experiences to be exceptional ones. In fact, you should be so content with our service that you can't help but tell your friends and family about us.
Again, welcome! And, thank you for choosing us! Please feel free to contact us with any concerns or questions you may have. Our friendly staff is always willing to go out on a limb for you!
Sincerely,
XXXX {President's name, ex Bob B. Safe}
XXXX-{Company and Title, ex: President, Best Alarm Systems, Inc.-}
Additional Resources (Sent On Day 7)Subject: The best resources for you
Because We're Here For You...
Dear ~Contact.FirstName~,
It's been a week since you purchased XXXX-{Name the product or service, ex: a Best Alarm System-} from us. And, hopefully by now, you've already begun to see the benefits of your purchase.
After all, with XXXX-{Name the product or service, ex: a Best Alarm System-} you receive:
XXXX-{Name the 1st benefit, ex: around the clock monitoring-}
XXXX-{Name the 2nd benefit, ex: a trip wire alarm-}
XXXX-{Name the 3rd benefit, ex: the vacation insurance guarantee-}
But, because we want to make sure your experience is the best it can be, here are a few additional resources. (You may consider printing these out and putting them in a place you can quickly access!)
XXXX-{First resource, ex: Best Alarm System, Inc contact info:-}
main line: 000-000-0000
emergency line: 000-000-0000
XXXX-{Second resource, ex: Your online Best Alarm System Account-}
http://www.bestalarmsystem.com
XXXX-{Third resource, ex: Easy Alarm Quick Start Guide-}
download at: http://www.bestalarmguide.com
With these resources, you can quickly find the answers to any questions or concerns you may have. And, as always, remember we are here to help you. Feel free to contact us at any time.
Sincerely,XXXX-{President's name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm System-}
Testimonials (Sent On Day 14)Subject: The proof is in the results
What Will We Be Hearing From You?
Dear ~Contact.FirstName~,
It's been about two weeks since you joined the XXXX-{Name your company, ex: Best Alarm System-} family. And hopefully, your experience so far has been great! After all, (please allow us a moment to toot our own horn...) it's not many companies that would:
- XXXX-{Your 1st promise, ex: give you a 100% money back guarantee-} or
- XXXX-{Your 2nd promise, ex: create an entire team dedicated to your needs-}
But, we do it because we love our customers. We love to hear the stories they send us. For example:
XXXX-{Name of person and location, ex: Sally A. Tacked from Larceny, ID-}
XXXX-{Write the testimonial, ex: I used to get robbed at least once a month. It got to the point that even my refrigerator was stolen right out from under my nose. Now, with the Best Alarm System, no one dares to enter the house. And, I bought myself a brand new fridge. Thanks Best Alarm Systems!-}
But, you don't have to XXXX-{Name the benefit in the previous testimonial, ex: be constantly chasing away burglars-} to feel the benefits of your purchase. Your purchase was a wise decision for many reasons!
XXXX-{Name of person and location, ex: Ted B. Tired from Child, FL-}
XXXX-{Write the testimonial, ex: My forty year old son kept returning home to live with us. Every time we kicked him out, he found a way to get back in. As soon as we installed your system, our son was caught by the police trying to "sneak" back home. Thanks to your system, he was hauled off to jail and my wife and I are finally enjoying a quiet house again.-}
See, these are just a few of the letters we received from happy customers. We have entire stacks of them. But, never mind those. What I'm most interested in is helping YOU:
XXXX-{Name a benefit, ex: Feel safer-}
XXXX-{Name a benefit, ex: Protect your family-} or
XXXX-{Name a benefit, ex: Ensure your security-}
Again, we're so glad you've chosen us, and we will strive to make your decision one of the best you ever made! We want yours to be a story of success!
Sincerely,
XXXX-{President's name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm Systems-}
Send The Gift (Sent On Day 24)
Free Gift Coming (Sent On Day 27)Subject: A gift from us
A Gift For You!
Dear ~Contact.FirstName~,
You know, lots of companies claim to appreciate your business. They might have signs hanging up in their offices that say, "The customer is always right," or "You are the heart of our business." But how many of them actually believe that?
Well, perhaps it was time you were SHOWN what you mean to us.
XXXX-{Name and describe the gift if you want to, ex: You will soon be receiving my special ebook, "All About Safety." This special collection, packed with the top ten safety tips, the funniest stupid criminal stories, and select coupons, is designed to be informative, entertaining, and provide you with some incredible discounts for extra safety products.-}
In the next couple of days, you should be receiving your no special, obligation gift from us! So, keep your eye on your XXXX-{Name the method of delivery, ex: inbox-}
Sincerely,
XXXX-{President's name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm Systems-}
Did You Get The Gift? (Sent On Day 37)Subject: Did you get it?
Dear ~Contact.FirstName~,
A few days ago you should have received a free gift- XXXX-{Describe the gift, ex: a special ebook-} -from me. I was just checking to make sure you got it.
The gift is our way of thanking you for being such a wonderful customer. And, with this gift you can:
XXXX-{1st benefit of the gift, ex: Protect yourself and your family even more with the ten best security tips ever!-}
XXXX-{2nd benefit of the gift, ex: Be thoroughly entertained with the dumb criminal stories-}
and, XXXX-{3rd benefit of the gift, ex: Get incredible discounts on additional safety items-}
If for any reason you did not receive your free gift, please contact us at: XXXX-{Contact information, ex: 000-000-0000.-} After all, your satisfaction is our number one concern!
Sincerely,
XXXX-{President's Name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm Systems-}
Simple Check-Up (Sent On Day 45)Subject: Is it time for a check up?
Dear ~Contact.FirstName~,
I have a simple question for you...How are you doing with XXX-{Name the product or service, ex: your new Best Alarm System-}? After a few weeks, the novelty of your purchase begins to wear off. And, that's normal.
However, the reasons you purchased are still important. So, this letter is to make sure you still:
XXXX-{Name benefit 1 of product/service, ex: Know you and your family are fully protected-}
XXXX-{Name benefit 2 of product/service, ex: Feel safe going on vacation and leaving your home-}
XXXX-{Name benefit 3 of product/service, ex: Can sleep soundly at night-}
We're determined to be the very best XXXX-{Describe product or service, ex: Alarm System provider-} Because that's what you deserve! So, do a quick evaluation and make sure you are still 100% satisfied with us.
After all, we're doing everything we can to meet your needs! Let us know if there is anything else we can help you with.
Sincerely,
XXXX-{President's Name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm System-}
P.S. In the next few weeks, you will be receiving a survey from us. This is to let us know how we are doing. Please take a few minutes to fill out the survey and send it back to us. Together, we can make your experience with our company the very best it can be!
Survey (Sent On Day 60)Subject: How would you rate...
Dear ~Contact.FirstName~,
As a customer, you are a valuable asset. I think I mentioned before, that without our customers we are nothing more than a name and a dream. But, did you realize you are valuable for another reason?
You see, YOU can let us know:
- How we are doing
- Whether we are meeting your needs
- How we could do better
- What you appreciate about our company
- And, so much more!
And, you know all this because you use our XXXX-{Pick one: product or service-}
So, as our customer (and part of the family), I'm hoping you'll do us a really big favor. Will you please fill out and send back the attached survey. It should only take you a few minutes, but it would really help us make sure we are providing you with quality service.
XXXX-{You could offer a gift, discount, or something else here to entice them to buy, ex: Since we rely on these surveys to help us improve our performance, we'll give you 20% off next month's bill if you complete and send in the survey by March 18th.-}
Thank you for your help in making us a better, more beneficial company!
Sincerely,
XXXX-{President's Name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm System-}
XXXX-{DO NOT FORGET TO ATTACH THE SURVEY TO THIS EMAIL-}
Refer a friend (Sent On Day 75)Subject: Pay It Forward
Dear ~Contact.FirstName~,
Have you ever eaten at a restaurant you simply had to tell everyone about? Did you ever watch a movie you practically forced your friends to see? Most people make recommendations about: movies, restaurants, vacation spots, etc.
But, when it comes to XXXX-{Name your product, ex: Alarm systems-} it's probably not something that's on the tip of your tongue to recommend. (No matter how great your experience with us has been!)
However, like production companies and restaurants- we, too, appreciate rave reviews. So, if you believe you know someone who might benefit from the same, valuable XXXX-{Pick one: service or product-} we provide, then why not let them know it.
Simply fill out their contact information below, and we'll take care of the rest.
XXXX-{webform-}
Please help us grow our business. (So that we can continue to provide you with the quality service you've come to expect!)
Thanks!
XXXX-{President's Name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm Systems-}
FREE Information (Sent On Day 90)Subject: Did you know...
Did You Know How Interesting XXXX-{Name your product or service, ex: Alarm Systems-}Could Be?
Dear ~Contact.FirstName~,
When people purchase a XXXX-{Name the product or service, ex: alarm system-} they do it for one reason: They have a need that must be met. That seems logical, right?
But did you ever realize how interesting XXXX-{Name the product or service, ex: alarm systems-} could be?
For example, did you know....
- XXXX-{Fun fact #1, ex: The City of Reno responded to 10,000 false alarm calls-}
- XXXX-{Fun fact #2, ex: The main causes of false alarm calls include: wandering pets, weak battery systems, open or unlocked windows, cleaning crews, real estate agents, and house sitters-}
- XXXX-{Fun fact #3, ex: The word alarm came from the French word- A l'arme- meaning "to the arms"-}
- XXXX-{Fun fact #4, ex: The first fire alarm system was invented in 1839-}
- XXXX-{Fun fact #5, ex: The burglar alarm was invented the same year as the first electric lighthouse-}
And here are some fun facts about YOUR XXXX-{Name the product or service, ex: Best Alarm System-}:
- XXXX-{Fun fact #1-include a benefit if you can-}
- XXXX-{Fun fact #2-inclue a benefit if you can-}
- XXXX-{Fun fact #3-include a benefit if you can-}
Hope you found that interesting!
Sincerely,
XXXX-{President's name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm Systems-}
Upsell/Cross-sell (Sent On Day 120)Subject: For our valued customers
Let Us Meet Your Needs
Dear ~Contact.FirstName~,
Wow! How time flies! Do you realize that it has been four months since you first joined our family. And in that time we have strived to meet all of your needs and give you the best experience you could imagine.
We've been pleased with the chance to provide you with XXXX-{Name the product or service they purchased, ex: your Best Alarm System.-} It's been a pleasure providing you with:
XXXX-{Benefit #1, ex: Protection for you and your family-}
XXXX-{Benefit #2, ex Piece of mind-}
XXXX-{Benefit #3, ex: Restful nights-}
We want you to continue to enjoy these and many other benefits. And, we're always looking for opportunities to show you how much we care. Which is why, for a limited time, we are offering our valued customers:
XXXX-{Describe the offer (upsell or cross sell), ex: a video monitoring system for the very low price of $29.95 a month.-}
That's right! Because you are our customer, you are eligible for this incredible XXXX-{Pick one: product or service-} at an amazing savings of XXXX-{Name the savings, ex: $9.95 a month. That's $119.40 a year that you save, simply by being our customer.-}
For our very low, valued customer price of XXXX-{Repeat the price, ex: $29.95-} you get XXXX-{Promise or benefit, ex: 24 hour video monitoring of your entire property.-}
Look, you already have XXXX-{Name the product or service they bought, ex: the Best Alarm System-}, so I already know you XXXX-{Describe their need or want, ex: are anxious to keep your family as safe and protected as possible.-} With the XXXX-{Name the product or service of the promotion, ex: monitoring system-} you get the benefits of the XXXX-{Name the original product or service, ex: Best Alarm System-} plus so much more.
With XXXX-{Name the new product or service, ex: Monitoring system-}, you get:
- XXXX-{Benefit #1, ex: 24 hour surveillance protection-}
- XXXX-{Benefit #2, ex: our trained experts watching for fishy activity around your home-}
- XXXX-{Benefit #3, ex: better protection than anyone else in your neighborhood-}
And, this special price is yours simply for being one of our loyal customers.
But you must act now. I can only give you a week to act on this offer. After that, this XXXX-{Product or service-} will return to its regular price. And, you will have missed out on a great opportunity to XXXX-{Benefit or promise, ex: spy on your daughter when she comes home from dates.-}
Of course, you can always make your purchase later, but then you miss the incredible savings.
So act now! XXXX-{Tell them how to make the purchase, ex: call our sales team at 000-000-0000-} today!
Is XXXX-{Benefit, ex: your children's safety-} worth waiting for?
Sincerely,XXXX-{President's name, ex: Bob B. Safe-}
XXXX-{Title and company, ex: President, Best Alarm Systems-}
P.S. This offer will absolutely end one week from today!
Offer Follow Up (Sent On Day 125)Subject: Offer is expiring
Don't Miss Your Chance To XXXX-{Benefit, ex: Hide from the in Laws-}!
Dear ~Contact.FirstName~,
A few days ago I made you a very special offer. Because you are a valued customer, I promised to give you XXXX-{Name the product or service, ex: the video monitoring system-} for the very low price of XXXX-{Name the price, ex: $29.95 a month-}!
Just imagine, with this XXXX-{Product or service-}, you would be able to:
- XXXX-{Benefit 1, ex: Figure out which little boy keeps leaving dog poop on your porch-}
- XXXX-{Benefit 2, ex: See every corner of your yard, keeping your family doubly protected-}
- XXXX-[Benefit 3, ex: Feel the safety of knowing what's going on around you-}
- And so much more!!!
This is such an incredible offer, that I can hardly believe we're offering it to you. But, we want you to know how much we appreciate your business.
However, as great as this offer is, I noticed you haven't acted on it yet. And it's only good for another 2 days! Now, I know that sometimes you get busy and it's hard to take care of ALL the things you've got to do. But with this XXXX-{Product or service-} you get the advantage of XXXX-{Benefit, ex: taking care of all your other tasks knowing that your first priority--your family--is protected.-}
So, whatever you have going on right now...put it aside. You absolutely won't want to miss this opportunity!
XXXX-{Details on how to purchase, ex: This is only going to take a moment of your time. Simply pick up the phone and call 000-000-0000. We'll get someone to come out to your property soon!-}
Remember, you only have 2 days left!
Sincerely,
XXXX-{President's Name, ex: Bob B. Safe-}
XXXX-{Title and company, ex: President, Best Alarm Systems-}
P.S. If you call within the next 24 hours, we could XXXX-{Add a more engaging call to action, ex: get a service man to your house as soon as tomorrow!-} Don't wait, act now!
What More Can We Do? (Sent On Day 180)Subject: Who is looking out for you?
Dear Contact.FirstName,
When it comes to providing XXXX-{Name your product or service, ex: alarm systems-} there is one important question that we ask ourselves:
Are ALL of your needs being met?
You see, we could XXXX-{How you deliver the product or service, ex: come to your home, set up your alarm system-} thank you for your business and move on. But, that doesn't build the type of relationships we strive to have with our customers.
So, I'm going to ask you directly...Are ALL of your needs being met?
We've had you as a valued customer for a few months now, and we intend to keep it that way. If for any reason we have failed to live up to your expectations, please feel free to contact us by XXXX-{Method of contact, ex: calling 000-000-0000-}. Our people are always pleased to help you with your needs.
We're looking forward to many more opportunities to help you. Please call if you need anything.
Sincerely,
XXXX-{President's Name, ex: Bob B. Safe-}
XXXX-{Title and Company, ex: President, Best Alarm Systems-}
SAMPLE: New Customer Welcome - 45 DayWelcome (Sent Immediately)Subject: Glad to have you on board
Welcome to the Family
~Contact.FirstName~,
Allow me to the be the first person to welcome you to our family. I say that, because it's truly the way we feel. From your very first interaction with us, we want you to feel how valued and important you are. From the moment you choose our company to provide for your needs, you become like one of the family.
And we're so glad to have you on board!
Unlike many other companies out there, we understand that you are the root of our business. Without you, we have no business. But, you mean so much more to us than that!
Because we value you as a person, our company is based around three basic philosophies:
* XXXX-{Philosophy #1: ex. You deserve our utmost attention in fulfilling your needs}
* XXXX-{Philosophy #2: ex. Every interaction with our company should leave you smiling}
* XXXX-{Philosophy #3: ex. We want to earn your business for life}
It's because of people like you that we enjoy doing what we do. It is our phenomenal customers that make this company great. And, we try to reflect that in every interaction we have with you.
As a valuable part of the family, we want all of your experiences to be exceptional ones. In fact, you should be so content with our service that you can't help but tell your friends and family about us.
Again, welcome! And, thank you for choosing us! Please feel free to contact us with any concerns or questions you may have. Our friendly staff is always willing to go out on a limb for you!
~Owner.Signature~
Resources (Sent On Day 3)Subject: The best resources for you
Because We're Here For You...
~Contact.FirstName~,
It's been a week since you purchased XXXX-{Name the product or service, ex: a Best Alarm System} from us. And, hopefully by now, you've already begun to see the benefits of your purchase.
After all, with XXXX-{Name the product or service, ex: a Best Alarm System}, you receive:
* XXXX-{Name the 1st benefit, ex: around the clock monitoring}
* XXXX-{Name the 2nd benefit, ex: a trip wire alarm}
* XXXX-{Name the 3rd benefit, ex: the vacation insurance guarantee}
But, because we want to make sure your experience is the best it can be, here are a few additional resources. (You may consider printing these out and putting them in a place you can quickly access!)
XXXX-{First resource, ex: Best Alarm System, Inc contact info:
main line: 000-000-0000
emergency line: 000-000-0000}
XXXX-{Second resource, ex: Your online Best Alarm System Account
http://www.bestalarmsystem.com}
XXXX-{Third resource, ex: Easy Alarm Quick Start Guide-
download at: http://www.bestalarmguide.com}
With these resources, you can quickly find the answers to any questions or concerns you may have. And, as always, remember we are here to help you. Feel free to contact us at any time.
~Owner.Signature~
Buyers Remorse (Sent On Day 7)Subject: The proof is in the results
What Will We Be Hearing From You?
~Contact.FirstName~,
It's been about two weeks since you joined the XXXX-{Name your company, ex: Best Alarm System} family. And hopefully, your experience so far has been great! After all, (please allow us a moment to toot our own horn...) it's not many companies that would:
XXXX-{Your 1st promise, ex: give you a 100% money back guarantee-} or
XXXX-{Your 2nd promise, ex: create an entire team dedicated to your needs}
But, we do it because we love our customers. We love to hear the stories they send us. For example:
XXXX-{Name of person and location, ex: Sally A. Tacked from Larceny, ID-}
XXXX-{Write the testimonial, ex: I used to get robbed at least once a month. It got to the point that even my refrigerator was stolen right out from under my nose. Now, with the Best Alarm System, no one dares to enter the house. And, I bought myself a brand new fridge. Thanks Best Alarm Systems!}
But, you don't have to XXXX-{Name the benefit in the previous testimonial, ex: be constantly chasing away burglars} to feel the benefits of your purchase. Your purchase was a wise decision for many reasons!
XXXX-{Name of person and location, ex: Ted B. Tired from Child, FL}
XXXX-{Write the testimonial, ex: My forty year old son kept returning home to live with us. Every time we kicked him out, he found a way to get back in. As soon as we installed your system, our son was caught by the police trying to "sneak" back home. Thanks to your system, he was hauled off to jail and my wife and I are finally enjoying a quiet house again.}
See, these are just a few of the letters we received from happy customers. We have entire stacks of them. But, never mind those. What I'm most interested in is helping YOU:
* XXXX-{Name a benefit, ex: Feel safer}
* XXXX-{Name a benefit, ex: Protect your family} or
* XXXX-{Name a benefit, ex: Ensure your security}
Again, we're so glad you've chosen us, and we will strive to make your decision one of the best you ever made! We want yours to be a story of success!
~Owner.Signature~
Send Free Gift (Sent On Day 12)
Get Free Gift? (Sent On Day 20)Subject: Did you get it?
Dear ~Contact.FirstName~,
A few days ago you should have received a free gift- XXXX-{Describe the gift, ex: a special ebook} -from me. I was just checking to make sure you got it.
The gift is our way of thanking you for being such a wonderful customer. And, with this gift you can:
XXXX-{1st benefit of the gift, ex: Protect yourself and your family even more with the ten best security tips ever!}
XXXX-{2nd benefit of the gift, ex: Be thoroughly entertained with the dumb criminal stories}
and, XXXX-{3rd benefit of the gift, ex: Get incredible discounts on additional safety items}
If for any reason you did not receive your free gift, please contact us at: XXXX-{Contact information, ex: 000-000-0000} After all, your satisfaction is our number one concern!
~Owner.Signature~
Survey (Sent On Day 30)Subject: How would you rate...
XXXX{DO NOT FORGET TO ATTACH THE SURVEY TO THIS EMAIL}
Dear ~Contact.FirstName~,
As a customer, you are a valuable asset. I think I mentioned before, that without our customers we are nothing more than a name and a dream. But, did you realize you are valuable for another reason?
You see, YOU can let us know:
* How we are doing
* Whether we are meeting your needs
* How we could do better
* What you appreciate about our company
* And, so much more!
And, you know all this because you use our XXXX{Pick one: product or service}.
So, as our customer (and part of the family), I'm hoping you'll do us a really big favor. Will you please fill out and send back the attached survey. It should only take you a few minutes, but it would really help us make sure we are providing you with quality service.
XXXX{You could offer a gift, discount, or something else here to entice them to buy, ex: Since we rely on these surveys to help us improve our performance, we'll give you 20% off next month's bill if you complete and send in the survey by March 18th}.
Thank you for your help in making us a better, more beneficial company!
XXXX{DO NOT FORGET TO ATTACH THE SURVEY TO THIS EMAIL}
~Owner.Signature~
Refer a Friend (Sent On Day 40)Subject: Pay It Forward
Dear ~Contact.FirstName~,
Have you ever eaten at a restaurant you simply had to tell everyone about? Did you ever watch a movie you practically forced your friends to see? Most people make recommendations about: movies, restaurants, vacation spots, etc.
But, when it comes to XXXX-{Name your product, ex: Alarm systems-} it's probably not something that's on the tip of your tongue to recommend. (No matter how great your experience with us has been!)
However, like production companies and restaurants- we, too, appreciate rave reviews. So, if you believe you know someone who might benefit from the same, valuable XXXX-{Pick one: service or product} we provide, then why not let them know it.
Simply fill out their contact information below, and we'll take care of the rest.
XXXX-{webform}
Please help us grow our business. (So that we can continue to provide you with the quality service you've come to expect!)
Thanks!
~Owner.Signature~
What More? (Sent On Day 45)Subject: Who is looking out for you?
Dear Contact.FirstName,
When it comes to providing XXXX-{Name your product or service, ex: alarm systems} there is one important question that we ask ourselves:
Are ALL of your needs being met?
You see, we could XXXX-{How you deliver the product or service, ex: come to your home, set up your alarm system} thank you for your business and move on. But, that doesn't build the type of relationships we strive to have with our customers.
So, I'm going to ask you directly...Are ALL of your needs being met?
We've had you as a valued customer for a few months now, and we intend to keep it that way. If for any reason we have failed to live up to your expectations, please feel free to contact us by XXXX{Method of contact, ex: calling 000-000-0000}. Our people are always pleased to help you with your needs.
We're looking forward to many more opportunities to help you. Please call if you need anything.
Sincerely,
~Owner.Signature~
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