The Anatomy of an Email

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What You’ll Learn:

  • Nine key components of every email
  • Pros and cons of different types of subject lines
  • How to create strong calls to action, including secondary and tertiary
  • How to grow your social network through email


Dissecting the Perfect Email

What makes an email successful? Much like the human body, it's the sum of many parts working together seamlessly. And to get the best results from your emails, you first have to understand the how to make each part strong.

Email marketing consultant DJ Waldow will break down each part of an email from head to toe - or rather, from header to footer - and show you how to craft emails that get results.

 

About the Author

DJ Waldow
DJ Waldow is an email marketing consultant, writer, blogger, speaker and co-author of The Rebel's Guide to Email Marketing. He is the founder and CEO of Waldow Social, a company that helps organizations think strategically about email marketing, moving from dull to “wow.” DJ has spent over 7 years in the email, social and community-building world, advising clients on how to optimize their email marketing campaign and, on occasion, break some of the “best practice” rules. DJ can be found on most social networks under the handle “djwaldow” or by search “DJ Waldow.” DJ is an alumnus of the University of Michigan (Go Blue!), a knowledge craver, a sponge and a lover of beer, coffee and people.