Infusionsoft is making a stop in: Denver, Colorado
Date & Time
January 27, 2012
9:00 AM — 4:30 PM
LocationDenver Marriott Tech Center
4900 S. Syracuse Street
Denver, CO 80237
Experience an action-packed day of educational sessions designed with small businesses in mind. You'll learn new ways to significantly improve the results and efficiency of your marketing and sales using Infusionsoft. Plus, our expert training team will help you launch and refine campaigns to maximize sales potential.
What to Bring
- Decision makers; sales, marketing and web development staff
- Laptops for everyone in your group
- Business cards
- A desire to learn and take action
Infusionsoft Customer Tour Agenda: Denver
Get Started with Marketing Automation (Beginner)
If you are just getting started with Infusionsoft, you’re only using it as a CRM tool, or you are primarily using it to send email broadcasts, then this is the class for you.
During this session, you’ll learn:
- Why marketing automation is critical for your business
- Email marketing best practices
- The 3 basic marketing automation concepts
- How to use automation in emails
Optimize your Marketing Automation (Intermediate/Advanced)
If you’ve already launched a basic marketing automation strategy for your business and you’re ready to do more, then you’ll want to attend this class.
During this session, you’ll learn:
- How to track and evaluate lead sources through Infusionsoft
- How to collect more data from leads
- How to automatically send targeted messages to leads
Capture & Convert New Leads (Beginner)
Now that you understand the marketing automation basics, you’re ready to capture and convert leads.
During this session, you’ll learn:
- How to add new leads to Infusionsoft
- The framework for a new lead follow up system
- Strategies for identifying hot leads
Process Orders & Market to Customers (Intermediate/Advanced)
Using Infusionsoft to process orders allows you to evaluate lead sources as well as increase purchases and referrals.
During this session, you’ll learn:
- The types of products you can sell through Infusionsoft
- Your options for processing an order
- How to use marketing automation with customers
- Strategies for increasing sales to customers
Launch an Interactive Lead Campaign (Beginner)
Use Infusionsoft to automate your entire lead funnel with a series of interconnected follow-up sequences.
During this session you’ll learn:
- How to follow up with hot leads
- How to follow up with unconverted leads to stay top of mind
- How to automatically re-route & segment leads based on their responses
Recruit, Equip, & Track Affiliate Partners (Intermediate / Advanced)
After you’ve put a strong marketing automation plan in place for leads and customers, you can develop partner relationships to increase referrals.
During this session, you’ll learn:
- To identify the best type of partner for your business
- Strategies for recruiting and enrolling partners
- How to equip partners to promote your company
- How to track and pay affiliate commissions