Infusionsoft is making a stop in: Atlanta
Date & Time
May 6, 2011
9:00 AM — 4:30 PM
LocationTBD
Price
$49 registration
What to Bring
- Decision makers; sales, marketing and web development staff
- Laptops for everyone in your group
- Business cards
- A desire to learn and take action
Infusionsoft Customer Tour Agenda: Atlanta
Get Started with Marketing Automation (Beginner)
If you are just getting started with Infusionsoft, you’re only using it as a CRM tool, or you are primarily using it to send email broadcasts, then this is the class for you.
During this session, you’ll learn:
- Why marketing automation is critical for your business
- Email marketing best practices
- The 3 basic marketing automation concepts
- How to use automation in emails
Optimize your Marketing Automation (Intermediate/Advanced)
If you’ve already launched a basic marketing automation strategy for your business and you’re ready to do more, then you’ll want to attend this class.
During this session, you’ll learn:
- How to track and evaluate lead sources through Infusionsoft
- How to collect more data from leads
- How to automatically send targeted messages to leads
Capture & Convert New Leads (Beginner)
Now that you understand the marketing automation basics, you’re ready to capture and convert leads.
During this session, you’ll learn:
- How to add new leads to Infusionsoft
- The framework for a new lead follow up system
- Strategies for identifying hot leads
Process Orders & Market to Customers (Intermediate/Advanced)
Using Infusionsoft to process orders allows you to evaluate lead sources as well as increase purchases and referrals.
During this session, you’ll learn:
- The types of products you can sell through Infusionsoft
- Your options for processing an order
- How to use marketing automation with customers
- Strategies for increasing sales to customers
Launch an Interactive Lead Campaign (Beginner)
Use Infusionsoft to automate your entire lead funnel with a series of interconnected follow-up sequences.
During this session you’ll learn:
- How to follow up with hot leads
- How to follow up with unconverted leads to stay top of mind
- How to automatically re-route & segment leads based on their responses
Recruit, Equip, & Track Affiliate Partners (Intermediate / Advanced)
After you’ve put a strong marketing automation plan in place for leads and customers, you can develop partner relationships to increase referrals.
During this session, you’ll learn:
- To identify the best type of partner for your business
- Strategies for recruiting and enrolling partners
- How to equip partners to promote your company
- How to track and pay affiliate commissions