Minutes Matter

Minutes Matter creates innovative software solutions for interior designers and home décor specialists, including online studios and design patterns. The business was growing steadily, but manual processes and basic email marketing capabilities were slowing down Debbie and Casey.

Data Disarray

Minutes Matter had a huge disconnect in the way they were collecting and managing data. Without a centralized CRM, the national sales team couldn't work together efficiently. A separate shopping cart meant that data had to be manually entered into the CRM system. A lack of system integration combined with a too-simple email program limited follow-up. For a company that was created to save people time, Minutes Matter was spending too much of it managing their own data.

From Frazzled to Fabulous

With the all-in-one Web-based CRM and email marketing solution from Infusionsoft, Debbie and Casey have streamlined their lead management and created automated, targeted follow-up campaigns for every part of the sales funnel. The enhanced drag-and-drop email builder gave them the ability to create beautiful email campaigns. And their entire sales team now has access to the same system.

Multimedia Mavens

Now that Minutes Matter has mastered lead management and follow-up, they're working on some of the multichannel features Infusionsoft offers, such as voice broadcasts and direct mail. They've even worked with a developer to use Infusionsoft's API to create a GoToMeeting registration integration.