H.U.M.A.N. Healthy Vending

Imagine walking up to a vending machine and finding all healthy options instead of junk food. That's the mission of H.U.M.A.N. Healthy Vending. This company of health nuts had a great product, but spent hours on the phone trying to convert leads. Plus, their vending partners weren't receiving much in the way of support communications.

Lost Time, Lost Conversions

With three main customer groups, owners Sean Kelly and Andy Mackensen, along with their small team, were spending hours on the phone educating potential operating partners, prospective locations and actual consumers on the products and services they offered. Almost all follow-up was done by phone, and their existing lead and email management system severely limited opportunities for automation. The entire process was time-consuming, inefficient and, worst of all, unprofitable.

Saved by Automation

Once Sean and Andy signed up for Infusionsoft, they dedicated themselves to learning the ins and outs of the software and set about implementing the automation and list segmentation features immediately. Their team no longer spends hours talking to customers-automated email sequences now drip valuable product information. Other sequences are designed to support vending operators with tips on successfully launching their healthy vending business. And the workflow automation tools have eliminated many time-consuming manual tasks.

Tip for New Users

Once Sean and Andy were able to focus on learning about all Infusionsoft had to offer, they were blown away. They suggest new users do what they did-dedicate an hour a day for the first 30 days to learn all the capabilities.