Before Infusionsoft, I had a hodgepodge of systems. Infusionsoft’s automation engine combined with CRM, email marketing and e-commerce has allowed me to realize huge results.
Dan Bradbury
Fast Facts
Company: TopDog Animal Health
Owner: Dr. James St. Clair
Industry: Veterinary Services
Employees: 4
Infusionsoft User Since: 2009
Key Results:
- Doubled sales in 6 months
- Saw huge increases in conversion rates
- Formed valuable customer relationships
TopDog Animal Health
James St. Clair is a dog's best friend. James and his TopDog team focus on educating pet owners with important information for caring for pets that have recently had surgery. In addition, they offer a line of natural joint and therapeutic products online. TopDog had the passion and caring spirit to help pet owners; they simply needed a better way to communicate with them.
Not Enough Resources
James was trying to market TopDog's booklets on post-surgery pet care to vets, hoping the information would trickle down to the pet owners in need. With a staff of just four and a small-business budget, James realized that he didn't have the time or resources to follow up with every vet. Not only was he losing out on business but, more importantly, pet owners weren't getting the information they needed to take care of their pets after surgery.
Automation Saved the Day
James became intrigued by the idea of automation and started using Infusionsoft to market his guides directly to pet owners as well as vets. When a pet owner downloads one of James's reports, they receive consistent follow-up communications that help them feel like TopDog is guiding them all the way through the recovery process. Vets are placed into a nurturing sequence that eliminates endless phone calls and boosts ROI-TopDog has sold more booklets to vets than ever before.
Branching Out
TopDog used Infusionsoft to successfully market a line of therapy products for pets. The company recently experienced its most successful product launch to date using Infusionsoft's multimedia tools.