The Original Runner Company

The last thing a bride wants on her special day is to fall face-first in front of all her family and friends as she walks down the aisle. The Original Runner Company was the first business to invent nonslip wedding aisle runners and has quickly grown into an industry leader. Exposure hasn't been a problem; owner Julie Goldman has been featured in major bridal magazines and appeared on The Today Show, The Big Idea and The Rachael Ray Show. But lead follow-up was another story.

Lost in the Shuffle

The Original Runner Company suffered from issues common to small businesses: They didn't have a central system for capturing, nurturing and following up with leads. Contacts were spread out across Excel spreadsheets and various other systems. They even had lead information written on index cards and filed in a box. Prospects were getting lost in the shuffle, and there was little-if any-follow-up.

Contact Catch-All

Infusionsoft's integrated email and CRM system made a world of difference for Julie's business. With a better lead capture system in place, leads are collected into one system easily managed by her sales team. Data tagging and list segmentation capabilities enable Julie and her team to automatically follow up with prospects and customers with hyper-targeted communications based on factors like lead source, purchase history and demographics. And a new Web form is boosting referrals.

A Reputation for Excellence

For Julie, Infusionsoft provided an efficient, streamlined solution for managing and growing her business. As a bonus, The Original Runner Company is gaining a reputation as a company that delivers a high-quality customer experience.