EyeSpyPro

Selling video surveillance equipment online started as a hobby for Chris Winkler, but as his business grew, Chris was able to leave his job to focus solely on EyeSpyPro. Soon he became a victim of his own success, as the time-consuming processes associated with managing leads and customers were leaving him less time to focus on growing the business.

Step Away from the Sticky Note

Chris relied heavily on sticky notes to write down customer information before recording it manually into his database-not exactly the most efficient method. Everything was manual, from lead nurturing and follow-up communications to managing supplies and distribution. His shopping cart's basic customer data offered limited customer insight. And, of course, none of the systems worked together to provide a cohesive marketing management system.

A Unified Solution Is Spied

When Chris implemented Infusionsoft, EyeSpyPro's sales doubled in just one year. He has a number of automated campaigns in place, including a drip campaign to prospects and a customer thank you sequence. By integrating the CRM and email functions, he's also able to send personalized emails to customers based on their buying history-such as how-to tips, tricks, videos, articles, reviews and operating instructions on how to use the products-which allows Chris to give high-level, high-touch customer service.

A Major Player

Chris credits Infusionsoft with boosting his competitive edge and allowing him to compete with bigger brands with bigger marketing teams. Better yet, a streamlined customer management process has helped him more easily get a grasp on operating and growing his business