There’s no way I could stop my list from growing now. My list has grown by 30% so far, and I have so much more visibility into who’s who.
Laura Wrasman
Wedding Guide Chicago
There’s no way I could stop my list from growing now. My list has grown by 30% so far, and I have so much more visibility into who’s who.
Laura Wrasman
Wedding Guide Chicago
Company: Just A Minute
Owner: Linda Allen & Kari VanNoy
Industry: Legal & Accounting Services
Employees: 4
Infusionsoft User Since: 2009
Key Results:
If there's one thing business owners hate, it's getting buried in paperwork. Just A Minute alleviates companies' paperwork concerns by providing a subscription-based minutes program that protects small businesses by helping them stay compliant. Leads were coming in, but a chaotic system led to follow-up failure, and subscription renewals were slipping.
Manual Madness
Linda and Kari's team was plagued by one of the biggest problems small businesses face: They were using multiple systems that didn't work together and required hours of manual work to sync them up. Their follow-up and subscription renewal notices were managed with one-off emails or phone calls; as a result, lead conversion rates were down and subscription renewals were falling.
A Syncing Solution
With Infusionsoft, Just A Minute was able to automate their entire subscription renewal process and they watched their renewal rate jump from 40% to 80%. Manual follow-up is a thing of the past. And the software's simple drag-and-drop email builder enables Linda and Kari's team to create professional-looking emails for their automated lead nurturing and subscription renewal campaigns. The best part is that they can now manage their marketing, CRM and subscription services from the same system.
Coaching Is Key
Linda and Kari credit Infusionsoft's robust on-boarding process-which includes success coaching and helpful step-by-step resources-for making the transition from multiple systems into Infusionsoft a painless and educational endeavor.