I can segment customers like never before so that I can sell specific memberships. There’s no other application that can do this.

Scott Palangi
Palangi Kickboxing

Fast Facts

Company: V.I.P. Auto Appearance

Owner: Charles Mack Sr. & Charles Mack Jr.

Industry: Automotive Services

Employees: 2

Infusionsoft User Since: 2007

Key Results:

  • Increased sales 50%
  • Added an online store
  • Enabled scalable growth

V.I.P. Auto Appearance

For over a quarter century, the family-owned V.I.P. Auto Appearance company has kept DC metro cars looking great with high-quality auto detail and electronics services. The Macks prided themselves on providing outstanding customer service, but with more than 3,000 clients and prospects in their database, the father-and-son duo soon needed a better centralized system that would empower them to really accelerate growth.

Big Plans, Big Problems

Charles Jr. knew they needed to put a greater emphasis on marketing and following up with customers and prospects. He also wanted to get rid of the manual processes and extra paperwork that were wasting the staff's valuable time and slowing down their ability to grow V.I.P.'s business. They were even considered hiring an assistant just to do follow-up phone calls, but realized it was only a short-term solution to a bigger problem.

A Growing Solution

Since setting up Infusionsoft, V.I.P. Auto has saved countless hours on administrative tasks like scheduling and billing. Instead of having staff spend hours each day calling customers to remind them about appointments or rerunning failed credit card transactions, V.I.P. manages it all through Infusionsoft's automation tools.

Branching Out

The Macks were able to implement Infusionsoft's online shopping cart and billing system to launch their long-planned online store. Online purchases have boosted the company's sales 30%.

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