With my shopping cart, auto-responders and email marketing all in one place, Infusionsoft allows me to quickly and effectively manage clients, communications and marketing. This saves me a ton of time.

Jennifer Bourn
Bourn Creative

Fast Facts

Company: Palangi Kickboxing

Owner: Scott Palangi

Industry: Sports & Fitness Services

Employees: 3

Infusionsoft User Since: 2009

Key Results:

  • Tripled revenue
  • Doubled active member enrollment
  • Created personalized client relationships

Palangi Kickboxing

Scott Palangi has a passion for helping clients supercharge their fitness routines. At Palangi Kickboxing, he mixes strength training, cardio and kickboxing to whip people into the best shape of their lives. Thanks to referrals and word-of-mouth advertising, Palangi Kickboxing was in great shape as a company, but Scott lacked a cohesive long-term marketing plan for growing his business.

More Time, Fewer Results

While Scott got a lot of phone calls and interest in his kickboxing program, he needed more consistent year-round traffic that would make it easier to forecast revenue. He had no easy way to capture and manage his customer database. His campaign ideas were successful overall but time-consuming and difficult to execute. Worst of all, they had to be recreated every time.

Lean, Mean Automation Machine

With Infusionsoft's multichannel marketing solutions, Scott was able to create automated drip campaigns to his prospects. Better data capture and lead segmentation enabled Scott to communicate on a more personalized level with his customers. And a more streamlined workflow ensured manual contact updates were a thing of the past.

Happy to Help

Scott used to be so preoccupied with the company's laborious marketing tasks that he would avoid engaging with people when he came to work. Now he's able to focus on each individual client's needs to help them achieve the success he knows they can reach.

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