My Wedding Film

Darby is the quintessential small business owner: She turned something she loved to do into a full-time job. My Wedding Film specializes in capturing a bride's special day in a unique cinematic style. The company was rich in vision, but lacked the necessary resources and systems needed to successfully manage leads, prospects and customers.

Out of Focus

Bridezillas were the last of Darby's problems. Business was growing at a rapid clip, mostly through a steady stream of referrals. Even without a data capture form on her website, Darby felt unable to keep track of incoming leads and follow up on each one. As a one-person operation with part-time assistants, staying on top of everything was getting more and more complicated. She knew she was missing out on opportunities to attract more leads and close deals.

A Clear Solution

Darby phased Infusionsoft into her business-first for emails and marketing automation, then for online payment processing, and most recently for multichannel campaigns like email and direct mail postcards. She has a Web form on her site and uses automated email campaigns to communicate with new leads who request information. Plus, she has an automated welcome campaign in place for new customers. She and her team spend less time on manual follow-up and more time providing great service and stunning visuals to her clients.

A Sequel in the Works

Automation has enabled Darby to recapture her creative focus and forget all about feeling overwhelmed. She's even launched another company and uses Infusionsoft to run the marketing and online sales.