Explorations Play Studios

As a mom of two, Nicole had a lot of hands-on experience when she started Explorations Play Studio, a place that encourages kids to explore and discover their inner creativity. But as her business grew, Nicole became overwhelmed by the day-to-day tasks of running her business and spent less time trying to attract new kids to attend her camps.

Getting Out of Hand

Nicole was already supermom; now, she was trying to be super small business owner. Unfortunately, her attempts to manage everything meant that nothing was really under control. Payments were handled manually in person at the studio. Referrals were stacking up without any follow-up. And she had no easy way of sending out newsletters and program notices.

All Cleaned Up

Infusionsoft was just the streamlined solution Nicole needed. With a Web form and shopping cart on her website, leads are automatically captured and added to her database within the software. She can now easily send her monthly newsletters and targeted automated follow-up sequences to specific groups or individuals based on products they’ve purchased. She even has a multichannel campaign in place that invites parents to refer a friend and receive a free gift.

Forecasting Revenue

The Infusionsoft shopping cart allows customers to use a credit card to sign up for a class online, which allows Exploration Play Studios to get revenue upfront. And families love that if they have to cancel, the automated system lets them apply the credit to a future class.