Piranha Marketing

Like Infusionsoft, Joe Polish has a dream to help small businesses succeed. He started Piranha Marketing as a way to help carpet cleaning professionals learn basic marketing strategies, and the company eventually expanded into other service industries. Piranha experienced rapid growth but began to outpace the capabilities of their multisystem marketing tools.

More Expansion, Less Efficiency

As Piranha attracted more and more leads, Joe quickly realized that his patchwork of systems wasn't scalable and couldn't accommodate their needs. When he sat down with his team to evaluate their sales process, he saw that they were having to key in the same data two, three or even four times in order to ensure every system was covered. There was no easy way to track the sales cycle of a client and their buying history.

One System, Multiple Solutions

Once Joe saw what Infusionsoft offered, he discovered that his team could monitor their lead and client history and set up entire marketing campaigns that would execute automatically based on that lead's behavior. And now that he has one centralized CRM, email and e-commerce system, his team has streamlined their workflow and easily manages Piranha's contact lists, emails, faxes, direct mail, shopping cart records, and order and payment histories-all in one place.

Managing Effectiveness

Joe has implemented a number of automated multichannel campaigns for leads, prospects and clients. With Infusionsoft, he can easily track which campaigns are effective, giving him a window into the behaviors and interests of his leads and enabling him to tailor future campaign messages accordingly.