Hear and Play

Jermaine Griggs has always had a great passion for music. At the age of 16, he decided to share his love with others and started Hear and Play, which helps people learn to play music without reading sheet music. After years of steady growth, his company hit a plateau and Jermaine knew he needed to find something that would give him an edge.

A Note of Discord

Jermaine's challenges are familiar to small business owners. He was using multiple systems that didn't talk to each other. And while there was a plan for following up with leads and prospects, the process was manual, and follow-up for customers who had purchased was pretty much nonexistent. The time spent managing his workflow and follow-up left him little time to spend with his family.

Harmony at Last

When Jermaine discovered Infusionsoft and the power of marketing automation, his entire business changed. He uses the software's segmentation capabilities to deploy several personalized "set it and forget it" follow-up campaigns designed to nurture prospects, upsell his products and keep customers engaged. Jermaine rounds out his campaigns with multichannel marketing using direct mail, voice broadcasts and text messages, reaching his customers at multiple touch points.

Music to Our Ears

Jermaine's passion for using Infusionsoft to grow his business is truly inspirational. He's an avid supporter of our coaching and webinars, and he's constantly using the software in new and innovative ways. His creative executions and amazing success even earned him the title of Ultimate Marketer at the 2011 InfusionCon.