Director of Marketing

Infusionsoft Career

Wanted: Passionate, entrepreneurial, intelligent, hard‑working, and positive people. Must love problem‑solving.

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Apply for our Director of Marketing position

Location

Orem, UT

Job Description

Recently acquired by Infusionsoft, GroSocial helps meet the growing customer and market demands for an effective, easy-to-use social media marketing software tool that helps small businesses generate qualified leads. We are looking for a natural leader to lead the charge for online marketing at GroSocial. This person will be responsible for creating our online marketing strategy and executing it from start to finish. They will manage each piece of online marketing and will ultimately ensure that we 1. Increase subscription revenue 2. Generate qualified leads & 3. Generate qualified traffic.

Responsibilities Include:
  • Manage traditional and online marketing
  • Analyze performance of programs, ensuring ROI and LTE of programs are met
  • Cross-channel analytics reporting
  • Research and capitalize on promotional opportunities
  • Manage marketing budget and manage spend
Minimum Qualifications:
  • Strong online marketing experience
  • Proven track record in driving sales and revenue through online marketing
  • Experience driving sales through leveraging opportunities in the digital space
  • Excellent communication skill, both written and verbal
  • Strong in creating copy
  • Experience with paid search campaigns and SEO
  • Experience creating ad campaigns, webinars, newsletters
Ideal Qualifications:
  • Experience in SaaS
  • Bachelor's Degree
  • Intermediate Photoshop/Illustrator skills
Travel

5-10% travel. There are no relocation packages for this position; this position is based in Orem, Utah. ATTENTION: In order to be considered for this position, please also include the following assignment in your ONE attachment with your resume. Please answer in no more than 1 page what you would guess is the Customer Lifetime Value of GroSocial and how much you think we should pay to acquire a customer. Please also include how you came to your conclusion.


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