Lead Capture Mistakes: Don't Ask for Too Much and Don't Hide Your Form
By Madison Jacobs Part 4 of the "The Dos and Don’ts of Lead Capture" series
Asking for Too Much UpfrontThis is the final installment in a series of posts on the dos and don’ts to follow when you generate leads online. In part III of the series, I covered the first lead capture mistake you want to avoid. I discussed how you can be irresistible to your prospects by providing visitors with information that is valuable and relevant to their problems, challenges and opportunities that they face at the current time. In this post, we will discuss the two more mistakes you want to avoid when you generate leads online.
Hiding Your Form
If a site visitor has to click a link to see your form, the likelihood that they will fill it out is cut by up to 40 percent. Make sure your web from is visible right on your home page or the landing page you are using to promote your offer. You want to make sure the form appears “above the fold”, meaning they don’t have to scroll down to fill it out. This ensures that everyone can see the form clearly without having to search for it on the page. What web form fields do you ask for when you are giving visitors a special offer and why?
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