Infusionsoft Acquires Social Media Marketing Company GroSocial

22 January

Today is a big day for Infusionsoft and our small business customers. I’m thrilled to announce that we have acquired GroSocial, a social media marketing software company. You can read the press release announcing the deal and you can sign up for the webinar where we’ll demo the two products together.

As the sales and marketing system for small businesses, Infusionsoft helps you grow sales and save time. With the addition of GroSocial, Infusionsoft customers will now have the ability to generate significantly more leads using social media. As a business owner, you need to employ the most effective means to generate leads. We believe the GroSocial product will enable you to generate more leads that you can use Infusionsoft to nurture and close.

Getting ROI from Social

Every day, we ask ourselves what we can do to help small businesses succeed. In sales and marketing for small business, social media has big potential. In fact, small businesses are social -- you’re just not sure how to use it effectively to grow your business and show results. Social media lead generation is what you have told us you want: 82% of Infusionsoft customers are active on social networks. It’s about going to where your customers hang out. Plus, you want to leverage word-of-mouth referrals, make a good impression and connect with customers via social channels.GroSocial delivers this in spades, and now even more powerfully through a tight integration with Infusionsoft. With over 30,000 users worldwide, GroSocial is the tool of choice for thousands of small businesses who want to generate leads through social media.

An Awesome Product and Team

This acquisition brings tremendous social media expertise and talent to our rapidly growing team, allowing us to further expand upon Infusionsoft’s all-in-one sales and marketing software for small businesses. GroSocial founders, Zach Mangum, Kevin Kirkland and Chris Wright have built a terrific team and product. The addition of GroSocial to the Infusionsoft family meets a demand in our customer base and in the small business market for a practical social media tool that generates leads. Leads generated through GroSocial can seamlessly flow into Infusionsoft, so you can get to work converting them into customers. Among social media software companies, we found GroSocial to have the most innovative product functionality designed for true small businesses. We also found the GroSocial team shares our passion to help small businesses succeed. We couldn’t have found a better strategic and cultural fit than the GroSocial team.

The Infusionsoft & GroSocial Team: Zach Mangum, Kevin Kirkland, Clate Mask and Chris Wright.The Infusionsoft & GroSocial Team: Zach Mangum, Kevin Kirkland, Clate Mask and Chris Wright.


What’s next?

Today's announcement is a milestone in the continued evolution of small business sales and marketing. The GroSocial team will operate as a business unit of Infusionsoft in Orem, Utah, focused exclusively on social media product development. The GroSocial brand will continue, joining the Infusionsoft family of products. I want to welcome the GroSocial team to the Infusionsoft family. We look forward to working with GroSocial to deliver new innovations and help drive your business by adding the power of social media to all-in-one sales and marketing for small businesses. 

Watch on YouTube: Social Media Lead Generation with GroSocial by Infusionsoft

Clate Mask
Recognized as a visionary leader in the small business community, Clate has been educating and inspiring entrepreneurs for more than a decade. His passion for small businesses success stems from his personal experience taking Infusionsoft from a struggling startup to a six-time Inc. 500/5000 winner. As CEO, Clate is leading Infusionsoft on its mission to create and dominate the market of all-in-one sales and marketing for small businesses. Under Clate's leadership, Infusionsoft has landed three rounds of venture capital including a recent $54 million Series C led by Goldman Sachs. He was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and Business Leader of the Year by the Arizona Technology Council. Co-author of the New York Times bestseller Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy, Clate is a national speaker on entrepreneurship and small business success. Clate has a B.A. in Economics from Arizona State University, as well as an M.B.A. and a Juris Doctor from Brigham Young University.

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