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05August
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What happens when your company outgrows your brand – do you update, totally rebrand or just refresh? And how do you do it without spending way more than you can afford?Eric Mason, the director of strategic marketing and communications at Wix.com, tackles just those questions on this week...
04August
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by Jared KimballHave you ever seen something really cool on a Wordpress site and wondered, “How did they do that?”There are little known “hacks” in Wordpress that will help you do amazing things faster and smarter than ever before.Consider this your go-to guide for some...
03August
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by Kavin PatelMiss the first two parts of this series? The first one is here and the second one is here!Now that we’ve figured out how to get your email list in order and segment it, it’s time to talk about how to drive targeted traffic and how to optimize your messaging to...
31July
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"The best part about procrastination is that you are never bored, because you have all kinds of things that you should be doing."~AnonymousSecret Confession: I’m writing this with two hours to go until my vacation starts.  Could I have done it sooner? Sure.  But see, I...
30July
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Is it just me, or is there a lot of debate, mostly among entrepreneurs themselves, as to what it truly means to be an entrepreneur?Unfortunately, most of these conversations focus around what an entrepreneur is not. For example, a recent post by Leela Cosgrove on Profitalist called “Face It:...
29July
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Customer support isn’t just about dealing with problems – it’s about connecting with customers, and can actually be part of a great sales strategy. Tom Byun, GM of small business at LivePerson and former VP and GM of Yahoo! Small Business, joined Ignition to share how small...