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01September
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by Shereen DindarLove ‘em or hate ‘em, trade shows are a necessary tool to grow your small business. But the value of a trade show can be a bit of a gamble when it comes to ROI. You risk spending hours preparing and organizing for the big day only to discover that by the end of the...
31August
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by Justin TopliffWhen we hear “lead generation,” our minds default to “content” and “sales funnels.” But have you thought about how your product could be attracting more leads (or may be losing them)? Small business owners tend to overlook their product in...
28August
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It’s an (internet) age-old debate. Which is better: Inside sales – remote sales, most often virtual-based and heavily dependent on digital or telemarketing; or outside sales – field or conventional sales including door-to-door soliciting, trade shows and cold visits?As inside...
27August
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Ever hear of an electric toothbrush? Surely you have. Seems like a completely normal device, right?Back in the 1950s such a notion was completely absurd. That is, until Philippe Woog invented the first electric toothbrush in 1954. Up until that point, most people probably hadn't even considered...
26August
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Now that your business has grown enough that you’re hiring – or about to hire – people, how do you make sure you’re growing your team the right way?AJ Forsythe, CEO of iCracked, has been there, and he shared his hiring tips. He emphasized that the first three to five people...
25August
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by Laura RoederWe launched Edgar in the summer of 2014 with exactly zero followers on social media. Zilch. And as you see from the graphic above, we've steadily built our audience.Now, just over a year later, we have around 18,000 Facebook fans and 2,500 Twitter followers. That’s about 1,...