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27March
by Arnie KuennIt’s amazing to think that just over twenty years ago, internet marketing wasn’t a concept most businesses found important – mostly because internet marketing had hardly been born. Nowadays, it’s rare the company that doesn’t have a website; in fact, 571...
26March
by Sally Hogshead Sure a personal brand can boost your reputation, help you spread a message, build relationships, and grow your business. BUT… not always.A personal brand can also work against you. In fact, if not done right it can damage people’s perception of you.For the first...
26March
by Andrew DavisJenny Doan is a YouTube sensation. Once a week, quilters from Tehran to Texas watch her quick quilting tutorials on YouTube. Her rabid fans have transformed her small-town quilt shop into a multi-million dollar enterprise. But what’s even more amazing is that those fans have...
25March
A lot of entrepreneurs start their businesses as labors of love – or at the very least, passion. But running and growing a business is gritty, time-intensive work. So what happens when that love and passion turns into obligation, stressed personal relationships and a loss of personal...
25March
by Ashley Bright  In today's hyper-competitive business climate, there’s a lot of talk about brands: How to make them sticky, how to create positive associations with the consumer, how to build a loyal following on social media. As a small business owner you're always trying to...
24March
by Helen C. HoltNow and again when I’m out shopping, I face what I call the stilettos vs. rent dilemma: Is the item in front of me a necessity or a luxury that can wait?My “stilettos” happen to be housewares. A cute indoor water fountain or an expensive candle set can elicit an...