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01July
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OK, so you’re a small business owner. You know your business, its values and its customers better than anyone else. But, chances are, you’re not a marketing expert — by trade, at least.There are scores of highly effective tools just waiting for you to use them to get the word out...
30June
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Sometimes a product can sell itself. Usually … it can’t. So what’s a small business owner to do? Hire a great salesperson.Where to start? Decide on exactly what kind of person you’re seeking: Do you need an aggressive closer, the high-level consult, the long-term...
29June
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More and more small businesses are embracing the potential behind a virtual team – where some or all team members live and work remotely.   Remote teams are an especially big draw for small businesses, as they both reduce the overhead costs associated with a traditional office and...
26June
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Three years ago, your blog was great. You have a slick WordPress theme and a clever title, and you hit the ground running with some relevant and engaging content. But that was three years ago. Business exploded, and so did your responsibilities. Blogging may not have been on the top of your list (...
25June
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by Jared KimballYou could feel the anxiety in the air.I looked at my friend, pausing slightly before speaking. He had just asked a common question I hear all the time from small business owners:“How do I get more traffic to my website so I can sell more of my stuff?”The emotion and...
24June
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Is your business’ social media engagement just not where you want it to be? Social media engagement might seem mysterious, but it’s actually not.Dave Kerpen, CEO of Likeable Local, visited Ignition in New York to share his top three things to examine to increase your brand’s...