Remember, marketing can make the
difference between doing alright,
and skyrocketing your business |
|
I'm curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to "the man?"
Did you become a small business owner because you enjoy marketing? Probably not. But, if you're going to continue to grow your business you have to realize this important fact: you are a marketer, not a widget provider.
Let me quickly show you the difference between a marketer and a widget provider.
A Widget Provider:
Has products
Talked to prospects
Has customers
Owns a business
Hopes they'll stay in business |
A Marketer:
Sells products
Continually talks to a list of prospects
Builds relationships with customers
Grows their business
Is building their business future |
So how do you become a marketer? I'll get into that with subsequent emails. However, here are a few questions I want you to think about:
- Do you know the difference between advertising and marketing?
- Are you building your prospect and customer lists?
- Does your business have a marketing "system" in place?
Remember, marketing can make the difference between doing alright, and skyrocketing your business!
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