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Last week you received an email about "wowing" your customers by giving them more than they expect. This email gives you additional suggestions for creating an incredible experience for your customers and prospects (whether they purchase right away or not.)
Not every marketing message should be a targeted sales pitch. Not every conversation has to revolve around their decision to buy or not buy. When building your relationship with your prospects, give them something of immeasurable worth... knowledge.
Here are some suggestions of ways to include valuable content (and start leading your contacts to an eventual sale):
- Newsletters
- Tips and tricks of your industry
- Upcoming industry related events
- Links to news articles about your industry
- Free reports and whitepapers
- Celebrity stories related to your products/services
- And just about anything else!
Nobody knows your business better than you do. Taking the time to share your knowledge with your contacts will build that relationship of trust and appreciation. Like last week's email suggested, these ideas cost you nothing, but could be worth a fortune in additional sales.
Remember, your prospects and customers should mean more to you than an occasional sale. Give them value and watch your customer ROI soar!
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