What Is Ecommerce Shopping Cart Software?
Ecommerce shopping cart software is software used in ecommerce to assist people making purchases online. An ecommerce shopping cart enables customers or visitors to the store to add items to their shopping basket or cart. Once the customer makes the decision to purchase the products the ecommerce shopping cart software will calculate the total of the order, determine where the product is to be shipped and charge the appropriate amount for that shipping. It can also charge taxes if applicable.
Good ecommerce shopping cart software should be able to capture a customer’s payment method or information. If a customer uses a credit card, the ecommerce shopping cart software should be able to communicate the cart details or order to a secure payment gateway. The gateway will then capture the money securely off the credit card and deposit it in the merchants account. The ecommerce shopping cart software must be installed on a secure server that can handle sensitive ordering information.
How do you know if you need an ecommerce shopping cart? If any of the following appeals, it might be a solution to help grow your business. A simple ecommerce shopping cart allows for an item to be added to the basket to start the checkout process (free paypal) and a more advanced ecommerce shopping cart should provide additional features to manage customers and products such as:
- E-Newsletters
- Discounts
- Customers and orders
- Promo Codes
- Email this product to a friend”
This information is stored in a database and accessed by the Merchant any time it is needed, using the software program.
But with the multitude of all the ecommerce shopping cart programs available today, choosing the right ecommerce platform can be a burdensome and time-consuming venture. To help you make an informed decision on which ecommerce shopping cart software program is right for your business, visit us at Infusionsoft at www.infusionsoft.com.
