In the world of email marketing, if SPAM words appear anywhere in your message, your email could be flagged as SPAM. Keep SPAM word count low, and NEVER include them in your subject lines.
-You can find lists of known SPAM words on several Internet sites, but none of them are complete. Check three or four lists before feeling safe to use a word.
-These are a few SPAM words/phrases you should never use:
- act now
- apply online
- bankruptcy
- boss
- cash
- scam
- click here
- congratulations
- credit
- credit card
- dating
- dear friend
- earn
- free
- get paid
- guarantee
- home employment
- investment
- limited time
- lose weight
- marketing solutions
- money back
- money making
- mortgage
- no fees
- offers
- opportunity
- order now
- profits
- risk free
- save
- sign up
- stock
- stop
- unlimited
- work at home
- you’ve been selected
- $
-Certain words become SPAM depending on what the media is discussing. For example, here are some words you should avoid using right now:
- Bailout
- Economy
- Obama
- President
- Recession
- Stimulus
- Unemployment
-A SPAM checker can catch (and weigh) the impact of your words on your email deliverability, and is usually included in email marketing software. To maximize your marketing ROI, always use a spam checker. An Infusionsoft integrated spam checker is available for Deluxe and Pro editions.
