5 Effective Tips for Avoiding the Spam Can

As you already know, email marketing is becoming more popular all the time. And for good reason- it works! Unfortunately, tougher SPAM filters mean more and more valid messages are winding up in SPAM folders.

Wanna guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices in your email marketing Because an email in the spam-can is a waste of your precious time and money.

1) Provide Valuable Content
Make sure ALL of your emails are relevant to your contacts. Send your customers and prospects an invitation, a tip or trick of the trade, a coupon, a friendly note, or an offer. Just make sure it’s something they’ll want to receive from you.

2) DON’T BUY OR RENT LISTS
Doing so almost guarantees you’ll be spamming people. Did you collect the names? Did the people ask you for information? Nope? Then it’s SPAM!