Email Marketing is NOT Dead!
Email marketing has experienced a lot of growing pains. With email marketing software, businesses were sure they had the perfect marketing tool. Then it seemed like the explosion of SPAM and the SHEER VOLUME of email people received would kill off the Golden Goose. Even perfectly legitimate emails were trapped by spam filters or deleted, unopened, by wary recipients who were concerned about viruses.
And yet, email still remains the number one online activity of Americans. In fact, people now spend more time reading email than watching TV! That's a great fact! It means that email marketing still remains one of the most valuable tools in any business.
Since that is the case, your email marketing software is of prime importance to you. With the correct email marketing software you will be able to find the best ways to collect, manage and store email addresses, and only send out relevant emails that people will open without hesitation.
Despite the obstacles presented by spam and volume, with email marketing software, your email can still deliver an exceptional return on investment (ROI) because of the massive amount of time people spend online checking their email. In fact, eMarketer reports that email generates a much higher return on spending than methods such as direct mail and newspaper and radio advertising.
So if anyone tries to tell you that email marketing is dead, don't believe them! There are still companies that manage to generate millions of dollars of profit every year using email marketing software. To learn more, take just a minute and check out the Infusionsoft On-Demand Demo
