Master the Wisdom of Email Marketing Software
Email marketing software refers to a computer application which provides the ability to send bulk email to target audiences. The purpose is to send newsletters or promotional materials to opt-in lists of subscribers. Or your email marketing software can be used to send unsolicited email. Email marketing software typically includes a database that stores contact information, campaign statistics, and message history.
Most email marketing software has features that assist the user in the process of organizing contacts, creating campaigns, and scheduling communication. In addition, the email marketing software provides features such as an "unsubscribe check" that assist in complying with the CAN-SPAM law. Email marketing software can also provide tracking functions such as how many people have opened an email, how-many emails bounced-back, how many people visited the hyperlinks provided in the marketing message, and how many people actually purchased something as a result of the email.
Here are some of the advantages you can enjoy with email marketing software:
- Email Marketing software speeds up the process of direct marketing
- 67% of Internet users send and receive email regularly
- Most email marketing software can be programmed to send emails automatically
- With email, frequency is free
- Email marketing software makes the communications appear more professional.
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, it just makes sense to utilize the potential of email marketing software. Email marketing software can help you cultivate the type of relationship needed to turn your prospects into customers and your customers into lifetime product users. To learn more, take just a minute and check out the Infusionsoft On-Demand Demo
