Attack of the Killer Campaign

There it is again. Another email offering the same old “sale” or the same old information. It’s no wonder spam filters are tightening the reins on incoming emails. Some people receive as many as 200 junk mail pieces in a single day. These are “killer” campaigns; meaning they kill any interest they might have generated had they not sent the same blast every day. To distinguish themselves from this group, small businesses need a well planned email drip campaign.

Have you heard the term slow and steady wins the race? That’s what email drip campaigns do for small businesses--help them win the race. With an email drip campaign, companies can continually keep their name in front of contacts, and send valuable information, but not completely inundate the person with emails.

Email drip campaigns are the perfect solution to sending email marketing pieces. Rather than shouting the same old tune at your contacts every day, you are making slow and steady strides toward the finish line. Email drip campaigns help small businesses avoid that urge to continue to hound prospects until they buy something. After all, you need a sale right now! Nevertheless, full junk folders have shown what such tactics can do (or not do).

The email drip campaign features found in Infusionsoft can be set to whatever parameters you feel are necessary. Have a lot to tell your prospect? Send messages through the email drip campaign a little more frequently. Not sure what you should be telling your contacts, slow the email drip campaign down. But either way, keep it slow and steady. Even if (and Infusionsoft has tools to help you avoid this) your message winds up in the wrong email folder, your infrequent, but consistent message is more likely to catch your contacts eye, then one that has been sent every day.

So, if you use emails to market your product or service, choose to use an email drip campaign. After all, if you make a poor choice and become a member of the killer campaign club its sure to hurt your business.