How to Use E-Marketing to Lasso the Information CASH COW
As a small business owner, YOU need to be the EXPERT your customers rely on. You've got information that your customers want, right? You've been in business longer and know more than they do. And with the right e-marketing tools , you can set yourself up as the go-to person in your field. E-marketing can promote you as an expert, and when you are perceived as an expert, you can build an information cash cow!
In order to use "the stuff you know" in an e-marketing campaign, you've got to ask yourself two questions:
- What information do my customers want?
- What information are they willing to pay for?
Through automated e-marketing (emails, web capture, etc.) you can share your expertise and make big bucks at the same time. When it comes to e-marketing, you need to split your marketing into categories: promotional information and profitable information. You can use these two e-marketing categories to drive sales and/or to make sales.
Promotional Information is free e-marketing material. Maybe you send out an e-mail announcing a free e-book prospects can download from your site. "Are you crazy?" you might exclaim. "Why on earth would I give out a book for free!?" Well, because this e-marketing technique alone can generate more than several thousand new leads. Yes, you heard that correctly…several thousand new leads!!! This e-marketing technique will DRIVE SALES.
Profitable Information is e-marketing information customers are willing to pay for. Profitable e-marketing products include things like webinars, memberships, reports, newsletters and even audio downloads. This e-marketing technique will MAKE SALES. You are selling the products themselves through your e-marketing efforts.
Your e-marketing focus should be on creating the relationship that leads to the sale.
And, if you're concerned about how you would even follow-up on several THOUSAND new leads, we've got the automated e-marketing tools to handle it all for you! Find out more about e-marketing and how to grow your business at www.infusionsoft.com/demo.
