Okay, so you're an expert in your field. You've got all the information in your head…the trick is to get it out of your head and into some useful format that you can use for e-marketing. Information is the life-blood of e-marketing, so you've got to have some idea about which e-marketing efforts can drive more sales. Let's talk about the top five…

#1 White Papers. "White paper" is the corporate, fancy-pants term for an e-marketing article. They usually range from two to three pages and stand alone as an individual item customers can download. This e-marketing approach appeals to prospects who want some free info but without having to trade their personal information to get it.

#2 Free Reports. A free report is like a white paper, just a bit bigger. From an e-marketing standpoint, it holds more value than a white paper and is usually several pages long. Free reports are a great e-marketing tool to add-on to online purchases. "Buy Product X and receive three Free Reports!!!"

#3 E-Books. E-books are a killer product to improve your e-marketing, because that can create a lead-generation bonanza! Like a real book, an e-book is going to be 50+ pages. But the perceived value is HUGE. If the e-marketing copy inviting prospects to download your e-book is well-written and compelling, you can generate several THOUSAND new leads from this one e-marketing product because prospects are willing to trade their personal information for the privilege of downloading a free copy.

#4 Audio Reports. Audio reports are an e-marketing tool that help prospects get a feel for what you and your company are all about. It's like a way to talk to you about doing business...without really talking to you. Using audio reports as part of your e-marketing campaign can boost brand loyalty and help prospects commit to a sale.

#5 Webinars. No joke. Webinars can drive an ENDLESS stream of customers to your business. Like audio reports, they give customers a feel for your company. But webinars go WAY beyond teaser information. The e-marketing power-punch of the webinar is that it covers the entire sales pitch…and let's you close the deal.

Visit www.infusionsoft.com/community/free-reports to check out how we use e-marketing tools in our business to generate leads and close sales.