Current Resident Doesn't Live Here
Have you taken a trip to your mailbox lately? How much of the mail is addressed to “current resident?” 20%, 30%, more than 50%? The use of “current resident” is a sure way to send your marketing piece straight from the mailbox to the garbage can. Which is why small businesses, to market effectively, must have the best list management tools at their disposal.
With the best list management tools, such as those found in Infusionsoft, contacts can be segmented into any number of criteria. Once you've segmented your contacts using the best list management tool, marketing campaigns can become more targeted and personal. With Infusionsoft's best list management, ALL your marketing materials can be customized according to contact interests. No longer will the generic “current resident” be found on your postcards, letters, and other communications.
People need to feel special and appreciated. “current resident” doesn't tell your contact that you took any amount of time to think about them. Best list management changes this approach. Contacts receive information with their name on it (and nearly everyone has an obsession with their name). Also, the best list management tools allow you to send relevant materials to the contact. Which leads to the next thought.
Unless you have an unlimited marketing budget, current resident is not worth the cost. By using best list management tools and only sending certain materials to contacts that might appreciate them, you're increasing the chances of having your marketing materials read, and eventually making the sale.
Furthermore, with the real estate market in decline, many homes are sitting empty. Sending a “current resident” marketing piece to these houses is both a waste of time and money. Your list management tool in Infusionsoft helps you keep accurate records of your customers and prospects so that you're not sending marketing materials to a person that has moved.
The best list management tools in Infusionsoft save you money, effort, and wasted marketing materials. Don't make your contact feel like one in a million. Use the best list management tools to let them know that you really care. Then, their ten times more likely to open their mail!
