The Rule of Sevens
The Rule of Sevens
Remember the Rule of Sevens to increase sales and customer retention
For many this is an obvious, but it’s worth repeating as many sales execs and marketers often forget. Remember, it's all about follow-up marketing.
- On average you have to contact a prospect 7 times before they make a purchase.
- 7 out of 10 qualified prospects will not buy from you due to mismanaged follow up.
- 7 out of 10 customers will not buy from you a second time due to poor follow up.
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